ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

Marketing Hilton Hotels
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A 6 page paper discussing the marketing climate for the global chain. The chain set out to change their image a decade ago, and they did each component perfectly in keeping the best and discarding the worn and shabby. But at Hilton, image is not only a shell of a picture but a reflection of the true nature of the enterprise and serves as an indicator of what the company is and what the traveler can expect. Surprises are not always welcome in traveling, and Hilton ensures that all the surprises are good ones. Bibliography lists 12 sources.
Filename: Hiltonds.wps

Marketing Home Health Care
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A 5 page paper discussing the growth in demand for home health care services and the effects of the continuing labor shortage for such service. The paper reports on an interview with a local marketer of home health services and a visit to a facility within the community where information on home health service is available. The most trying aspect of finding a home health provider from the customer's standpoint still is affordability and third-party payer's willingness to contribute to the expense. Bibliography lists 7 sources.
Filename: KShlthCareMkt.wps

MARKETING HOME HEALTH CARE SERVICES
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This 3-page paper covers some suggestions when it comes to marketing of home health care medical services to the population. Bibliography lists 4 sources.
Filename: MTmahohe.rtf

Marketing Houston to a New York Target Market;
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This 5 page paper considers how a marketing plan may be formulated and implemented that has the aim of promoting travel to Houston, Texas, form New York. The bibliography cites 3 sources.
Filename: TEhoustn.wps

Marketing Hurricane
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This 16 page paper looks at the case study of the Hurricane Outward Bound School, supplied by the student. The paper starts with a consideration of the current position of the school and their marketing activities, the threats and opportunities they face, the impact of political and regulatory controls, economic influences social influences, competitive forces and technological factors. The paper then looks at how marketing should take place to maintain the schools values, use the core competences, maximise the use of resources and keep stakeholders happy.
Filename: TEhurrican.rtf

Marketing Hurricane Island Outward Bound School
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A 10 page paper discussing the history and line-of-business marketing efforts of this Maine location of an international organization. Outward Bound is a program that challenges people of all ages, skill level and backgrounds to move beyond their traditional “comfort zones,” to challenge themselves physically and emotionally to discover positive qualities about themselves of which they previously were unaware. There appear to be many more people who could benefit from Outward Bound USA’s programs than will be able to join any course based on personally prohibitive cost. The paper recommends that the School stress the availability of scholarship money more strongly that it currently does. Based on Harvard Case Study 9-588-019. Bibliography lists 11 sources.
Filename: KSmktgOutBound.rtf

MARKETING ICE CREAM BARS IN GERMANY
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Examining market conditions, target markets and competition in Germany, this paper is a marketing plan for an American company wanting to export ice cream bars to Germany. Topics discussed include consumer behavior and use of joint ventures and licensing for product distribution. Bibliography lists 6 sources.
Filename: MTgerice.rtf

Marketing IKEA In the UK
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This 5 page paper analyses the marketing strategy used by IKEA in the UK market, the positioning, segmentation, the development of competitive advantage through brand image and the marketing campaigns that have helped IKEA become a major brand of flat pack furniture. The bibliography cites 4 sources.
Filename: TEIKEA02.rtf

Marketing Imagination by Theodore Levitt
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3 pages in length. Compares this book to those of Ogilvy on Advertising by David Ogilvy and Market Segmentation by Art Weinstein. This book, written by the well-known Theodore Levitt of the Harvard Business School, is a vital one for any student of marketing.
Filename: JGAogilv3.wps.

Marketing in B2C and B2B Settings
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A 3 page paper discussing the differences between B2B and B2C marketing. The ultimate goals of each are the same, but the methods they use to accomplish those goals can and do differ immensely. Bibliography lists 2 sources.
Filename: KSecomMktB2x.rtf