ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing Geographically In Relation to Higher Order Learning
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This 5 page paper looks at geographic components in respect to marketing for higher order learning. Higher order learning is defined. Bibliography lists 4 sources.
Filename: SA143geo.rtf

Marketing GM’s Hybrid Crown Victoria
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A 5 page paper discussing external issues in marketing a hybrid car resulting from a fictitious alliance between Ford and GM. Here, Ford and GM have collaborated in an alliance to produce and market a hybrid car, one that has been a standby in the Ford product line for decades. In past years, Ford has been highly successful in profitably producing and selling trucks of all types, including its popular sports utility vehicle (SUV) lines. It has performed dismally in selling passenger cars, however. GM’s hybrid fuel system will be used in the new product, giving it fuel efficiency not possible in SUVs yet providing families with enough space for children and all their sports gear too. The alliance can present the hybrid as providing the best of all conditions for the traveling family, whether they are traveling across the country or across town. The alliance should focus on greater perceived safety; greater fuel efficiency and environmental responsibility; and the ability for the family to take only one vehicle when traveling together. Bibliography lists 3 sources.
Filename: KSmktgGMCrVic.rtf

Marketing Golf Clubs
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A 12 page paper discussing points to consider in marketing golf clubs. The game of golf always has enjoyed a loyal following among fans, professional hopefuls and nearly anyone who looks for a nice walk with something to do along the way. A good percentage of Fortune 500 deals are made on the golf course rather in board rooms, and the only stereotype has been that the game is intended only for financially stable white males. Women's golf has grown in popularity over the years, and the amazing success of Tiger Woods has worked to break the color-oriented stereotype. The greatest criticism of golf has been that of social stratification and environmental impact, but more "types" of people are taking part and recent agricultural research has debunked charges of negative environmental impact. Bibliography lists 11 sources.
Filename: KSmktgGolf.wps

Marketing Grandma Tracy's Popcorn
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A 22 page paper combining a business plan for a startup business with a marketing plan for the first several months of operation. Grandma Tracy’s Popcorn is a startup company that initially will sell popcorn balls made from a "secret recipe" which will become part of the marketing information given to consumers. The "secret" is a family recipe containing no preservatives of any kind. All the ingredients are those that can be found in any well-stocked kitchen, a fact that the company will stress in its marketing message. The paper includes discussion of the 4 Ps of marketing (product, price, place and promotion), as well as projected financials for the first six months of operation (balance sheet, breakeven analysis and cash flow analysis). Bibliography lists 4 sources.
Filename: KSmktgPopcorn.rtf

Marketing Guard Soap in Canada
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A 5 page paper analyzing a marketing case for Guard soap, a highly fragranced deodorant soap performing inconsistently across Canada’s provinces. The product manager seeks to increase promotion efforts in those areas where the product is not performing as hoped; the group product manager believes the company should evenly allocate its marketing funds regardless of business results. The purpose here is to identify and assess some of the alternatives available to the company. Bibliography lists 3 sources.
Filename: KSmktgSoapCan.rtf

Marketing Gucci; Existing and Potential Future Practices
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This 10 page paper is written in two parts. The first part examines the past and current marketing practices of Gucci and how the marketing strategy was determined and implemented. The second part of the paper looks at what marketing strategies and practices that may be adopted in the future by considering the target market and how the company can be presented to this market. The bibliography cites 15 sources.
Filename: TEmkgucci.rtf

Marketing Gurus: Cluetrain
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A 5 page paper which discusses a very new perspective aimed at business marketing, presented by a Webpage titled 'Cluetrain.' This is a Webpage that was essentially designed by some relatively new marketing gurus who state that the Internet is the wave of now, not the future. Old methods of marketing must essentially fall to the wayside if marketing is to make the most of the potential of the Internet. Bibliography lists 4 sources.
Filename: RAmrguru.wps

Marketing Hair-Straightening Products
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A 5 page paper discussing approaches to marketing an "old" product in a new environment. Conventional wisdom dictates that organizations seek out new products with new applicabilities, that "old" products are no longer relevant to the market, but the fact remains that consumers use these "old" products daily. The paper recommends that the company adopt an approach borrowed from pharmaceutical companies, advertising to drive potential customers to a dedicated website from which the company can learn more about those with some interest in the product. It can then alter its print advertising and other marketing efforts to incorporate the knowledge gained from these individuals. Bibliography lists 4 sources.
Filename: KSmktgPerm.wps

Marketing Harry Potter
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This 8 page paper considers how the first Harry Potter film was marketed, the challenges that had to be overcome and the way in which the marketing has supported a long lifecycle and escaped the image of commercialisation. The bibliography cites 11 sources.
Filename: TEharryp.rtf

Marketing Hi-Tech Products and Services
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This 12 page paper answers 6 questions concern the marketing of high tech products and services. The first considers how customers may migrate to a new product assessing a new disc printer as an example new product. The second question looks at the sale of the ‘know how’ or the ‘proof of concept’ what they are, how they differ and the way that ‘proof of concept’ may apply to derivative sales. The paper then discusses the need to match market research with the different types of innovation, the purpose of emphatic design, the product mix and co marketing and finally considers what technology that may challenge current cultural barriers may be seen as more popular in the future. The bibliography cites 3 sources.
Filename: TEhitechm.rtf