ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing for an Individual Church
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This 7 page report discusses developing a marketing plan for a particular church and the fact that such an effort requires many of the same awarenesses and insights as marketing other membership- and participation-based organizations such as fitness clubs, college programs, even support for charities and service organizations. The overall objective of “St. X’s” integrative marketing plan is to increase the church’s “professing membership.” This goal has been clearly stated and the means through which the church leaders plan to meet that goal have been outlined. Bibliography lists 6 sources.
Filename: BWchurch.rtf

MARKETING FOR HOSPITALITY
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This 5-page paper focuses on the need for marketing in the hospitality industry. The paper discusses marketing beyond the idea of promotion or clever gimmicks, moving on to the idea of actually finding what the customer wants and fufilling those needs. Bibliography lists 2 sources.
Filename: MTmarhos.rtf

Marketing for Massage Oil in the UAE
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This 5 page paper outlines a plan for a company selling massage oil in the United Arab Eremites. The plan outlines 5 years growing the company to a 5% market share in the first year and achieving a 30% market share by the end of the period. The paper outlines the placement and promotions for each year alone with budgets and how the plan can be monitored and controlled. The bibliography cites 3 sources.
Filename: TEmoilUAE.rtf

Marketing for Small Business and “Uncle Bob”
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This 5 page report is written as a letter to an uncle who owns a small manufacturing enterprise that makes motors for domestic appliances. “Uncle Bob” has said that he thinks marketing concepts and theories are just “mumbo-jumbo.” This report highlights key marketing concepts that are particularly important for a small business such as Uncle Bob’s. Bibliography lists 5 sources.
Filename: BWmumbo.wps

Marketing for the Airline Industry in the UK; Quantitative and Qualitative Research
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This 13 page paper look at research to consider the ways in which the airline industry in the UK should be marketing their services. The paper has a short introduction and the main part of the paper presents some realistic, but fictitious quantitative and then qualitative research, first using written surveys and then with the use of a focus group. The paper ends with the results and conclusion. The bibliography cites 10 sources.
Filename: TEairresea.rtf

Marketing for the Internet Business
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This 5 page paper focuses on Monster.com as an example of an e-business and looks at a variety of marketing schemes. ACNielsen, SRI and Cyber Dialogue are noted as companies that help businesses gain access to marketing information and techniques. Bibliography lists 6 sources.
Filename: SA242net.rtf

Marketing for the Not-for-profit Organization
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This 5 page paper evaluates a case study on The United Way and the bad publicity it received when one executive took advantage of the organization. Remedies to resolve the marketing problem are presented. The concept of marketing mix and the nonprofit corporation are explored. Bibliography lists 5 sources.
Filename: SA211mkt.rtf

Marketing Foster's Lager
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9 pages. This paper will analyze the strategies to be taken by Foster's Lager in regards to their SWOT (strengths, weaknesses, opportunities, threats) analysis and a PEST (political, economical, sociocultural and technological) analysis. By looking closely at these internal and external factors, this company can be carefully reviewed and a strategy planned which could serve to better augment their current performance. Bibliography lists 10 sources.
Filename: JGAfostr.wps

Marketing Fractional Jet Ownership
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A 5 page paper discussing the growth of private jet ownership on a timeshare basis and marketing considerations based on the 4 Ps of marketing. The paper concludes that fractional ownership may never be a huge industry, but it can be a profitable one for those already competing within it. At minimum, it provides an alternative means of private jet ownership from which customers can benefit. Bibliography lists 5 sources.
Filename: KSairMktgFrac.rtf

Marketing Frozen Meals
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This 5 page paper develops a broad marketing plan for the well known company Heinz to use in the marketing of a new range of frozen ready meals. The paper looks at the target market and how the right message may be conveyed and how this may be achieved in both the short term and the long term as well as an initial promotional campaign to raise awareness and gain consumers confidence. The bibliography cites 3 sources.
Filename: TEheinz1.wps