ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

Marketing Decisions for Cima Mountaineering
[ send me this essay ]
A 10 page paper discussing the marketing decisions facing a small manufacturer of high-quality hiking boots. Cima Mountaineering specializes in the manufacture and sale of high-quality hiking boots firmly established in the hiking boot market. The company faces a decision involving the addition of a new line of boots and choosing which path to follow. The company currently targets mountaineers and serious hikers, but the fastest growth is among weekend hikers who limit themselves to short trips. They neither need nor want such high-end boots, though they will choose higher-end boots as their skills increase. The paper includes a SWOT analysis and recommends that Cima add a line targeting these more casual hikers. Bibliography lists 6 sources.
Filename: KShiking.doc

Marketing Decisions; Nike
[ send me this essay ]
This 5 page paper considers the decisions that may need to be made by a market leader. The paper looks at Nike and the decision to use standardised marketing in the management of the brand image and how this may have resulted from the use of information gained from secondary sources. The bibliography cites 6 sources.
Filename: TEnikemk.rtf

Marketing Dell Computers in Northern Africa
[ send me this essay ]
A 5 page paper discussing how and why Dell Computer should want to market its computer products in Morocco. The PC industry is in decline and all the leading competitors have been looking at adding other products, but not all the world's nations yet have enough computers. Morocco still has areas that have no electricity or telecommunications, but its cities are modern and the younger people have great interest in technology. Morocco offers a politically stable environment and an openness to business lacking in many other African nations, making it an attractive location. Bibliography lists 23 sources.
Filename: KSmktgDellAfrica.wps

Marketing Directions at Brown-Forman
[ send me this essay ]
A 13 page paper examining the current position of the producer of Jack Daniels whiskey. Founded in 1870 to produce and market high-quality whisky to be used for "medicinal purposes," today's Brown-Forman Corporation produces some of America's oldest and best-known bourbons along with the wine products of several distinct vintners. Reflecting its focus on the finer things of life, the company also owns and markets Lennox china; Dansk tableware; Gorham silver and crystal; Hartmann luggage; and Kirk Stieff pewter. The purpose here is to review Brown-Forman's rich history; examine its current marketing practices and interests; and suggest possible future directions for this old Kentucky company. Bibliography lists 7 sources in 24 endnotes.
Filename: KSmktgBrownF.rtf

Marketing Directions at The Gap, Inc.
[ send me this essay ]
A 16 page paper discussing the drift that has occurred at Gap during the first half of 2000. Gap has allowed its focus to shift away from the customer and fully on the company. The focus needs to be more on the customer, letting her direct company performance. If Gap will pay attention to its customers, they will let management know what they want to see in the stores and online, and management will no longer need to wonder just what it will do with unsold jeans and khakis. Expectations have exceeded realities, a situation less likely to arise in that company truly listening to its customers. Bibliography lists 13 sources.
Filename: KSGapPos.wps

MARKETING DIRECTOR JOB AND EMPLOYEE INCENTIVES
[ send me this essay ]
This 5-page paper explores the tasks and duty of a marketing director and discusses appropriate rewards, compensation and goal-setting for the position. Bibliography lists 3 sources.
Filename: MTmarkince.rtf

Marketing Discussion Questions and Article Reviews
[ send me this essay ]
A 13 page paper answering two discussion questions addressing the marketing mix in three pages and reviewing eight marketing articles in the other 10 pages. One article is from 1998; the remaining articles are from 2001-2003. Bibliography lists 12 sources.
Filename: KSmktgArtRev.rtf

Marketing Disposable Diapers in Turkey
[ send me this essay ]
A 5 page paper discussing approaches to marketing American disposable diapers in Turkey. Disposable diapers already are available in Turkey and have been for some time, so marketers of the new product will not be introducing a foreign concept. Likely marketing messages will need to focus on heightened hygiene rather than on mothers' convenience. Muslim women are unlikely to purchase products that can be described as convenience items in the absence of other, very good reasons to purchase the product. Marketers will need to focus on the products' benefits for the child who will be wearing them. Bibliography lists 9 sources.
Filename: KSmktgDiapTurk05.rtf

Marketing Dog Food; A Integrated Communication
[ send me this essay ]
Strategy This 10 page paper considers how to build an integrated communication strategy for a brand. The writer does this by looking at Pedigree’s Cesar brand of dog food in conjunction with the five communication effects and the 4 P’s. The bibliography cites 10 sources.
Filename: TEdogfd2.rtf

Marketing Domino's Pizza
[ send me this essay ]
An 8 page paper discussing qualities that sets Domino's marketing efforts apart from those of the other two of the 'big three,' which includes Pizza Hut and Little Caesar's. Domino's looks for—and finds—creative means through which to boost their business while other established competitors and newcomers bicker among themselves. The company appears to be determined to offer the best service and best product possible, but appears to be equally as determined to present themselves as just a measure above their competition. The Domino's difference, however, is that they let their customers arrive at that conclusion for themselves. Bibliography lists 13 sources.
Filename: Dominos.wps