ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing Computers in Colombia
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A 6 page paper discussing three considerations for expanding into Colombia for the purpose of selling computers. The paper addresses promotion possibilities; economic conditions and financial considerations. Colombia still struggles and less than half of the total population of the country is likely to have interest in computers, but those who do – primarily businesses, business owners, medical researchers and universities – have strong interest and are likely to view computers as necessary items. Bibliography lists 10 sources.
Filename: KSmktgIntlModCol.rtf

Marketing Computers Internationally
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A 5 page paper presenting a marketing plan for a regional US retailer to expand into Morocco. The paper discusses the 4Ps (product, place, price, promotion) and estimates the cost of the expansion. There will be only a single outlet in Casablanca in the beginning, and Chelsea Computer will expand into other cities as growth of the market warrants. This country was chosen because it is business-friendly and it positions Chelsea Computer well for future expansion into other African nations. Bibliography lists 4 sources.
Filename: KSmktgChelComp.wps

Marketing Computers on the Internet in Europe;An Industry Report
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This 10 page paper examines the market for computers to be sold over the internet in Europe. The paper begins with consideration of market structure and demand for goods, the penetration of both computers and the use of the internet are examined in detail. Once the marketplace and competition is understood, consideration of how best market in this situation is outlined suing the 4 P’s and looking at the example of Dell. The bibliography cites 11 sources.
Filename: TEcomput.rtf

Marketing Concepts; Segmentation and the Product Development Process
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This 9 page paper looks at two major concepts of marketing and how they apply to Dyson the vacuum cleaner and washing machine manufacturer. The paper looks at the value and application of segmentation and then at the concept design product development process. The paper ends with a short section of controlling and maintaining quality. The bibliography cites 6 sources.
Filename: TEmarkdyson.rtf

Marketing Considerations
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This 5 page paper considers a case study provided by the student. A motel is for sale and the potential buyer seeks advice regarding the way in which he may look to marketing the and information he would need to help in the decision whether or not to purchase the motel. The bibliography cites 10 sources.
Filename: TEmarcon.wps

Marketing Costume Jewelry in France
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A 9 page paper discussing considerations for marketing high-quality fashion accessories in the home of the fashion capital of the world. France always has possessed the attitudes on which we can build success through marketing high-quality costume jewelry; its rather new but consistent economic prosperity now makes it attractive for its potential markets as well. There is good opportunity here, but it will be imperative to understand the market and to protect the brand image in promotion. This jewelry is upper-end, and marketers need to avoid any low-price volume retailers in order to protect the brand image and command desired sales prices. Bibliography lists 9 sources.
Filename: KSfrance.wps

Marketing Credit Cards to China
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This 9 page paper considers the entrance of a product into a new market. Using the example of marketing credit cards in China, the paper shows how an examination of the macro environmental factors should be undertaken to assure there is a good fit between the company wishing to enter the market, the product and the market that is available. Also included are any problems that may be faced by the company when entering the market and the best method of entry. The paper ends with a consideration of ethnocentric or polycentric management orientation. The bibliography cites 5 sources.
Filename: TEccmark.rtf

Marketing Crop Insurance
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A 5 page paper identifying a target market for crop insurance. This type of policy can give farmers a greater sense of control over their own destinies as well as greater freedom in practicing sound practical risk management. It needs to target the small and mid-sized farmer whose operating capital for the following year depends on his own efforts in the current year. Those large corporate farms with access to operating capital from outside sources operate at much less short term risk. Bibliography lists 4 sources.
Filename: KSmktgCropIns.rtf

Marketing Cuba through Development of Water Sports
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A 12 page paper assessing the attractiveness of developing water sports in Cuba. The paper reviews Cuba’s political and economic history over the past several years and includes SWOT and PESTLE analyses to conclude that Cuba may be attractive in the future but is not at the present time. Developers willing and able to wait the lengthy time that negotiations are likely to require should proceed with overtures to the Cuban government. Plans to further develop the diving industry could be attractive, but plans to develop associated, non-motorized water sports could be even more attractive to the Cuban government. Those already involved in Cuban diving are likely to have their own ideas and plans for development; others seeking to enter Cuba’s tourism industry would be wise to focus on sailing or kayaking. Bibliography lists 11 sources.
Filename: KSmktgCubaWaterSpts.rtf

Marketing Debates and A Marketing Plan
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This 13 page paper discusses 7 marketing issues and then presents a brief marketing plan. The seven subjects discussed are whether or not brand extensions are a good idea; if TV advertising has lost is power, if marketing is an art or a science, whether or not mass marketing is dead, if a mission statement is essential for marketing purposes, if marketing to businesses if different from marketing to consumers and brands have a finite life. The brief marketing plan is an outline and financial forecast for opening two juice bars. The bibliography cites 2 sources.
Filename: TEmardebate.rtf