ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

MARKETING COMMUNICATIONS AND VIRGIN ATLANTIC
[ send me this essay ]
When Virgin Atlantic was founded in 1984, it was little more than a commuter airline "puddle jumping" throughout Europe. Today, it is an airline that fights regular battles with British Airways, while promoting its "upper class" service. This paper explores how, exactly, Virgin Atlantic communicates its image to the flying public. Bibliography lists 3 sources.
Filename: MTvirgin.rtf

Marketing Communications at Johnson & Johnson
[ send me this essay ]
A 16 page paper discussing how Johnson & Johnson might improve marketing communications. The company has weathered several complaints and lawsuits regarding marketing claims from the early years of the new century and by 2005 focuses on positive marketing including "America's Nurses: They Dare to Care" and "Having a Baby Changes Everything" campaigns along with the "Johnson & Johnson Spotlight Presentation(sm) series" of family-oriented television programming sponsorship serve to promote J&J in a positive light. Bibliography lists 25 sources.
Filename: KSmktgCommJ-J.rtf

Marketing Communications for Cadbury's Drinking Chocolate
[ send me this essay ]
A 10 page paper providing a year's marketing communications plan for a current hot beverage product being sold in the UK market. The plan focuses on preteens and young teens (tweens) and young families. Bibliography lists 10 sources.
Filename: KSmktgComProd.rtf

Marketing Communications in the Private and Public Sectors; Providing Goods and Services
[ send me this essay ]
A 10 page paper discussing the role of marketing in the public and private sectors; the 4 Ps; differences in marketing goods and services; and the value of market research. Neither of the four Ps can stand alone in contributing to the success of a product or service, at least not on a long-term basis. Each, however, can contribute to the success of the product or service (Joseph, 2001). Those offering any good or service to the public need to ensure that the product remains relevant to the consumer. Market research, public relations and marketing communications fill roles in achieving that end. Bibliography lists 11 sources.
Filename: KSmktgCommPubPri.rtf

Marketing Communications; The Soft Drinks Market
[ send me this essay ]
This 5 page paper is written in two parts. The first part of the paper looks at how companies create loyalty. Using Pepsi and an example, the paper looks at the marketing background, target audience, advertising and communications models using a mix of primary and secondary research to demonstrate the reasons why people form attachments to some brands. The second part of the paper looks at the Snapple brand and considers how the brand could be re-launched the way the marketing and communication could take place. The bibliography cites 5 sources.
Filename: TEsnappleA.rtf

Marketing Compaq in the Global Market
[ send me this essay ]
A 21-page paper discussing strategies for Compaq to target potential home computer users in economies that are nearly developed, but have not yet attained fully developed standing. Compaq's retail opportunities have been eroded in the US by the commoditization of the PC, but computers are much newer in many parts of the world. The company does not face an opportunity to repeat its astounding periods of growth as in the early years by entering into these new markets, but it does have opportunity to greatly increase revenues and extending the life of its current products. Bibliography lists 19 sources.
Filename: KScomqMktg.wps

Marketing Computer Hardware in Germany
[ send me this essay ]
This 10 page report discusses marketing of computer hardware in Germany. Prices in Germany have been low, due to the fact that the market has a great deal of competition, with small local suppliers playing a role in this market. Computer 'supermarkets' have also had a great deal of success in selling personal computers inexpensively in Germany. However, numerous factors such as import/export regulations, the overall economy situation of Germany, exchange rate risk, transportation and other factors that have an impact on marketing and distribution are discussed. Bibliography lists 13 sources.
Filename: BWgermPC.rtf

Marketing Computer Hardware In Turkey
[ send me this essay ]
7 pages in length. Once plagued with the unflattering moniker Sick Man of Europe, Turkey has done well to bring itself into the twenty-first century. One of the primary components of this vast improvement has been within the world of technology, where the Turks have sought to incorporate both their people and their government into the forward-moving aspect of computerization. As a means by which to help this nation expand, the marketing of computer hardware will serve as a significant boost to the ongoing efforts of Turkey's technological expansion. The writer discusses various issues and concerns in relation to marketing computer hardware in Turkey. Bibliography lists 5 sources.
Filename: TLCTurky.doc

Marketing Computer Hardware to Russia
[ send me this essay ]
This 16 page paper consider the situation of Russia and how the country should be assessed in terms of the different influences when considering the marketing of computer hardware. The writer considers influences such as geographical location, social, cultural, legal, political, economics and technological influences. The bibliography cites 26 sources.
Filename: TEruscom.wps

Marketing Computer Services to Small Business
[ send me this essay ]
A 7 page evaluation of marketing end-to-end computer systems services to small businesses. Computer-oriented small businesses tend to gain a great deal of attention, but they are in the minority in terms of total numbers of small businesses. These other businesses have no focus on computer services yet depend on them to enable the most efficient operation possible, a critical component of success in today's highly competitive business environment. The company seeks to identify small business needing computer services but lacking the in-house expertise, resources or time. The paper includes a SWOT analysis and an application of marketing principles to the project. Bibliography lists 7 sources.
Filename: KSmktgCompServ.wps