ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

Marketing and The Importance of the Decision-Making Process
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This 3 page paper supports the idea that gathering information on target market consumer decision-making is essential to the formulation of a marketing strategy. Bibliography lists 2 sources.
Filename: SA841mkt.rtf

Marketing and the Need for Resources
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This 3 page paper considers a market opportunity and need for any marketing potential to be consider in terms of the available resources. The paper used the IT support services in Asia as an example. The bibliography cites 4 sources.
Filename: TEresmkt.rtf

Marketing and The Tobacco Wars
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This 5 page paper provides an overview of the battle fought in courts and in the media. A case study presented by a student is used, but other sources back up points made. Bibliography lists 8 sources.
Filename: SA215cig.rtf

Marketing And The Wall Street Journal
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5 pages in length. Targeting specific markets is a critical component to establishing a secure consumer base; however, it is becoming more and more difficult to define the ever-blurring line of clear-cut barriers within Internet marketing. Brian O'Donnell's approach illustrates just how gender, race, income, age, lifestyle and usage are no longer presented in rigid, easily defined components; rather, these demographic elements are in a constant state of change. Because of this perpetual fluctuation, Internet marketing focus must remain ever pliable. Bibliography lists 1 source.
Filename: TLC_WSJ.rtf

MARKETING ARCHITECTURE
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This 6-page paper covers marketing and how it pertains to the architectural industry. Topics covered include what, exactly marketing is, definitions of proactive and reactive marketing, and tactics architects need to use for marketing their services. Bibliography lists 5 sources.
Filename: MTmararc.rtf

Marketing Article Analysis
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This 3 page paper analyzes and article about marketing, and gives a reaction to it. Bibliography lists 2 sources.
Filename: HVMktArt.rtf

Marketing Article Analysis
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This 3 page paper examines a 2005 article appearing in Advertising Age. The article concerns fast food marketing and product development with a focus on Subway. No additional sources cited.
Filename: SA523mkt.rtf

Marketing As A Career Choice
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5 pages in length. Marketing is the ideal way to express one's ideas and creativity, while at the same time accomplishing the needs and wants of the business world. In today's world, that also means incorporating the Internet as a way in which to reach all possible target markets. When the student examines the benefits of a career in marketing, one of the most important considerations will be the overwhelming impact online advertising has had upon the industry as a whole. Bibliography lists 4 sources.
Filename: TLCMarkC.rtf

Marketing at Adidas
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This 11 page paper looks at Adidas marketing, examining the approach that is adopting to marketing with reference to marketing theory and relevant campaigns. The paper goes on to assess how the marketing is aligned with the organizational strategy and structure. The bibliography cites 15 sources.
Filename: TEmarkadidas.rtf

Marketing at America Online
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A 10 page paper discussing AOL's current situation, background, marketing mix, international operations and future maintenance of its competitive advantage. Additional discussion centers on an analysis of AOL's industry, including discussion of AOL's competition and the macroenvironment in which it operates. AOL is the leader in its industry and is active in shaping the evolving environment of the Internet. While some speculate that AOL's motivation in buying Time Warner was to gain content, a more likely explanation is that AOL sought to gain access to Time Warner's cable and telephone interests as the dial-up modem moves inexorably to being a dinosaur of technology. Bibliography lists 7 sources.
Filename: KSmktgAOL.wps