ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing Analysis of McDonalds
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This 10 page paper examines McDonalds, undertakes a SWOT analysis to look at the strengths weakness, opportunities and threat, considers the 4 P's of price product, placement and promotion and then looks at the general marketing strategy before making some recommendations. The paper looks at McDonalds as a whole including examples from the company's' UK marketing. The bibliography cites 10 sources.
Filename: TEMcDswot.rtf

Marketing and Advertising Books
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This 12 page paper reviews three books on marketing and advertising, summarises the main messages and consider the relevant of the books to a marketing student. The books reviewed are Ogilvy On Advertising by David Ogilvy, Fool-Proof marketing by Robert Bly and Selling the Wheel by Jeff Cox and Howard Stevens. The bibliography cites 3 sources.
Filename: TEmkbook.rtf

Marketing and Budgeting for a Recycling Project
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This 12 page paper is a fictitious marketing and budget plan for a hospital which wishes to start up a medical equipment recycling project. The paper looks at the 4 P’s; product, promotions, placement and price and then looks at the budget with the starting up costs, the break even analysis and the assessment of the long term potential of the project. The bibliography cites 3 sources.
Filename: TErecycase.rtf

Marketing and Business Philosophy of Merck & Co., Inc.
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14 pages in length. Very few companies today can make the claim of being literally centuries old, but one that can is Merck & Company. Merck, along with the other of the world's large pharmaceutical manufacturers, recently have taken their promotion directly to potential patients as well as to the hospitals and physicians who are able to prescribe their use. Merck and others have begun quoting quantity prices to the largest of the country's HMOs, something that only a few years ago was never considered. The purpose here is to discover Merck's promotion and pricing policies, and the underlying reasons for those policies. Bibliography lists more than a dozen sources.
Filename: Merck.wps

Marketing and Health Care
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This 4 page paper looks at television ads and other marketing of health care products. The paper argues that they are more negative than positive. Specific examples are provided. Bibliography list 3 sources.
Filename: SA840mkt.rtf

MARKETING AND ITS IMPACT ON SOCIETY
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This 3-page paper focuses on ethics and society when it comes to marketing. Bibliography lists 1 source.
Filename: MTmarksoci.rtf

Marketing and Management at Rexall Sundown
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An 8 page paper discussing Rexall's current growth and outlook for the future. Rexall Sundown is a leader in nutritional supplements, and is positioned to take full advantage of the growth expected in the category that already has seen great increase. The company's management is cautious but not too much so, resulting in steady growth in keeping with its stated mission and vision. Bibliography lists 8 sources.
Filename: KSRexall.wps

Marketing and Personal Sales Questions
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A 7 page paper answering two questions: (1) Distinguish between a marketing strategy, a marketing plan, and a marketing program; and (2) "How would our economy operate if personal sales-people were outlawed? Could the economy work? " Bibliography lists 4 sources.
Filename: KSmktgandSales.rtf

Marketing and Sales Plan for a New Product
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This 6 page paper puts the student in the position of a consultant where they have been asked to develop sales and marketing plan for a new product. The paper show the use of the 4 P's model that uses product, price, placement and promotion as the foundation to develop the marketing plan. The example product is sweet pasta, but the same process could be used for any product. The bibliography cites 4 sources.
Filename: TEsweetp.rtf

Marketing and Strategy Discussion Questions
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A 6 page paper answering 4 discussion questions, 2 in marketing and 2 in strategy, each at the Master's level. The questions address mass marketing, individual purchase decisions and environmental effects on long-range planning in home health care. Bibliography lists 4 sources.
Filename: KSmktgDQs.rtf