ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing Acme Computers in Colombia
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A 5 page paper examining the suitability of Colombia as an expansion site for Acme Computers. Based on current economic conditions, Colombia represents an attractive location in which to market Acme Computers. The people are receptive, and economic growth is such that the market for the products is more favorable now than in the past. Bibliography lists 4 sources.
Filename: KSmktgCompColo.rtf

Marketing Activity - Promotion : Case Study
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A 5 page paper that uses information provided by the student. The organization is the U.S. Naval Hospital in Guam. The paper discusses the promotion component of the marketing mix and discusses why this hospital is not involved in marketing. Bibliography lists 2 sources.
Filename: PGguampr.rtf

Marketing Adidas
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This 6 page paper considers how the three strips campaign may be adopted in the UK. To consider the approach that should be adopted, the way in which Adidas has failed to communicate effectively in the past is outline and compared with companies such as Nike and Reebok where more effective communication has led to greater market share. The way this campaign may be used to overcome this former difficulty is then outlined with a brief marketing proposal. The bibliography cites 6 sources.
Filename: TEadidas.rtf

Marketing Air Freight On The Internet
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A 10 page research paper which looks at what is needed to have a successful presence on the Internet for an air freight carrier. The writer specifically profiles the Web sites of FedEx and UPS examining the features which make these sites successful. Bibliography lists 6 sources.
Filename: Airfreit.wps

Marketing America Online
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A 5 page paper discussing AOL's marketing efforts, both to potential subscribers and as an advertising outlet for others. Subscribers deride it; advertisers protect their relationship with the service by making only guarded comments; and now AOL's fortunes have changed to the point that CEO Steve Case and his senior managers can afford to be as arrogant as they please. AOL is the ISP of 60% of home Internet users. Other ISPs are playing catch-up to AOL: a new Internet user signs up every two seconds, and the majority choose AOL as their point of entry to the Internet. Bibliography lists 4 sources.
Filename: KSaolrps.wps

Marketing an Art Gallery
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This 10 page paper looks at the hypothetical opening of a new Tate Gallery. The paper considers the target market, and how that target market can be reached and satisfied. Included in the paper are consideration of the value of visitors studies as well as the application of marketing theory, brought together with the use of the 4 P’s. The bibliography cites 6 sources.
Filename: TEartgal.rtf

Marketing an Entertainment Service
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Using an extended marketing model this 7 page paper produces a marketing plan for an entertainment service selling films that can be downloaded on the internet. The paper identified the target market and the marketing message and then considers how the message can be most effectively communicated and then how customer loyalty maybe gained and retained. The bibliography cites 3 sources.
Filename: TEfilminter.rtf

Marketing an Older Product in an Evolving Market
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This 8 page paper considers a case study provided by the student. A wool company has declining sales and is considering new ways of marketing. The paper assesses proposals for direct marketing and selling and the use of the internet. The assessment considers the potential problems internally and externally, including logistical problems the attitude of current retailers and the investment needs. The bibliography cites 2 sources.
Filename: TEwoolca.wps

Marketing an Upmarket Scottish Hotel
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This 14 page paper presents a marketing plan for an independent 30 bed upmarket hotel in Inverness. The paper starts with a PEST and a SWOT analysis to consider the internal and external environment and then presents a marketing strategy to gain a fit between the hotel and the operating environment. The bibliography cites 6 sources.
Filename: TEhotmar1.rtf

Marketing Analysis / Retail Clothing Chain
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Brief analysis of the company 'Edison Brothers'- Owners of several popular retail clothing chains. Excellent reference for those studying business, retail marketing, or fashion merchandising. Approximately 3 pages worth of text, and several additional charts and figures. Bibliography lists 2 sources.
Filename: Edisbros.wps