ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing A Product in Japan
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A 15 page paper in memo form exploring the ideas of product introduction in terms of fictitious product, banking, currency, expansion, international mobility, economics, price and wages, transportation, legal issues, obstacles, and cultural policies. Bibliography lists 11 sources.
Filename: Japmark.wps

Marketing a Small Business on the Internet
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This 9 page paper considers the benefits of marketing a small business on the Internet. This paper assesses how technology has broadened the home based business market in the past 10 years and how this has influenced the ability to manage control in marketing. Bibliography lists 9 sources.
Filename: MHMarksm.wps

Marketing a Small Hotel
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This 5 page is a marketing plan for a small seaside family run bed and breakfast. The paper is written in report format, which looks at the hotel and the location competition, the target market and the develops a potential marketing plan. The bibliography cites 8 sources.
Filename: TEhotelmar1.rtf

Marketing a Small Up Market Hotel
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This 5 page develops the outline for a marketing plan for a 30 bedroom hotel in Scotland that has good levels of convention business but a low level of leisure visitors or tourists. The paper shows, how, by building n the exiting competences and the local attractions the company may be able to develop a new complimentary market. The bibliography cites 8 sources.
Filename: TEhotelmar.rtf

Marketing A Store Similar to Marks and Spencer
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Marks and Spencer have made many mistakes when it comes to marketing. This 9 page paper considers the lessons a similar company can learn from the position of Marks ands Spencer’s in the 1990’s and how they firstly failed to notice the disappearance of their target market and then managed to alienate the very market they were trying to attract. Using this, the paper considers how a healthier approach to marketing may be adopted. The bibliography cites 15 sources.
Filename: TEmktmarks.rtf

Marketing a Travel Agency
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This 7 page paper looks at a business where sales are dropping and consider why, and how, they should carry out market research to identify who their customers are, what opportunities exist and how to use them to increase business. The paper then outlines marketing strategies that use this information.
Filename: TEtravag.rtf

Marketing a Voluntary Group
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This 12 page paper considers the scenario of a youth band that has the aim of touring the United States. The paper considers how information may be extracted from surveys to assess potential locations for both target audiences and potential sponsors. The paper then considers how the data may be analysed, how the contacts should be made and methods of marketing. The paper also considers the potential problems with the use of secondary data and consider how further research may be undertaken. The bibliography cites 6 sources.
Filename: TEmarvol.rtf

Marketing a Wireless Router
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An 18 page paper addressing marketing considerations for a Cisco wireless router. The paper provides a market analysis; company analysis; value proposition; and marketing strategies. Includes an outline and executive summary. Bibliography lists 11 sources.
Filename: KSmktgRoutr.rtf

Marketing a Youth Film
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This 3 page paper provides an overview of the marketing of a youth film. Bibliography lists 2 sources.
Filename: MHYouFil.rtf

Marketing According to Erikson
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A 3 page paper linking Erikson’s eight stages of development with marketing practice. Using McDonald’s as the example, the paper concludes that the company needs to examine demographic data and begin concentrating its marketing toward older consumers, rather than continuing to struggle to make a $1 Happy Meal attractive to customers beyond Erikson’s stages three and four. The company’s product life cycle has been stretched further than it ever should have been, and the company needs to adjust product and promotion to attract individuals in later developmental stages. Bibliography lists 4 sources.
Filename: KSmktgErik.rtf