ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing a Local Business
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This 8 page paper consider how to market a local business. The writer uses the example of a local photography company. The competition is analysed and the 4 P’s; product, price, placement and promotion are all considered in order to develop an holistic and realistic marketing plan. The bibliography cites 5 sources.
Filename: TEphotmk.rtf

MARKETING A MICROBREWERY
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This 4-page paper focuses on some marketing strategies when it comes to setting up a microbrewery. Topics discussed include targeting a market, pricing strategies and product strategies. Bibliography lists 3 sources.
Filename: MTmarmic.rtf

Marketing a New Course
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This 8 page paper looks at the way a collage or university may market a new course to the existing students with close attention paid to the communication mix and the way that the marketing objectives are determined. The example used is a course to teach research skills. The bibliography cites 6 sources.
Filename: TEunicors.rtf

Marketing a New Hair Gel
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This 9 page paper looks at the potential marketing of a new type of coloured hair gel. The paper starts by identifying the potential target market and then performs a SWOT analysis, looking at the strengths, weaknesses, opportunities and threats. The paper then identifies the potential marketing communications messages. These are the first three stages in Duncan’s Zero Based Planning Process. The bibliography cites 7 sources.
Filename: TEcolgel.rtf

Marketing a New Music Album
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A 7 page paper discussing approaches that a new artist can consider in marketing an independently-produced music album. Self-promoting recorded music formerly was a matter of gaining radio air time for it. The rationale was that listeners would create demand, record companies would see the error of their ways and then offer lucrative contracts. Times and conditions have changed, and the Internet offers a wealth of opportunity. The paper discusses taking advantage of download sites in providing samples, as well as promoting the artist locally with intent to drive would-be purchasers to appropriate websites. The industry is changing, and in ways most advantageous to the new artist. Bibliography lists 13 sources.
Filename: KSmktgMusic.wps

Marketing A New Private Investigation Business
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A 7 page paper on starting a PI business. The papers main focus is on how the marketing mix's four major parts: price, promotion, product, and distribution are applied to starting a private investigation business.
Filename: Privinv.wps

Marketing a New Product
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5 pages in length. The focus of this paper is to determine the marketing of a new product, specifically, who the target audience will be, the customer needs, a description of the company and the product and needs this product will fulfill. The new product we are introducing is a healthy drink called Juice Bomb Fruit Drink. Because the health food industry operates much the same as any other large corporation with regard to bottom lines and profit margins, it is essential that it pay attention to these indicators of consumer buying as new products are being marketed. Bibliography lists 4 sources.
Filename: JGAprodp.wps

Marketing a New Product
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This 5 page paper looks at the way in which a new product may be marketed. The writer considers the way a target market may be defined in terms of customers and then how pricing, promotion and placement may occur. This is demonstrated by the use of an example, a watch. The bibliography cites 4 sources.
Filename: TEwatch1.wps

Marketing a New Product Using a Marketing Audit
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This 12 page paper consider how a new product may be launched and uses a marketing audit to determine what and how the product will be dealt with. The example used is a new vegetarian alterative for McDonald’s. The bibliography cites 15 sources.
Filename: TEmrkaud.rtf

Marketing a New Smart Car
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10This 10 page paper considers how a new car could be launched to compete with the current 'Smart Car'. The paper looks at the way a new company would approach brand and brand positioning. Define the target market and determines the way the market should be approached. The paper then suggests a campaign for the launch and for the maintenance marketing following the launch. The bibliography cites 6 sources.
Filename: TEsmarcar.rtf