ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

Market Research - Human Demographics
[ send me this essay ]
A 5 page paper discussing the value and use of demographic information in marketing goods and services. It is the study of human demographics that enables astute placement of marketing funds and brings promise of greatest return. The purpose here is to support this statement and to provide some concrete examples of its truth. Examples include Nike and Wal-Mart. Bibliography lists 5 sources.
Filename: KSmktgDemogra.rtf

MARKET RESEARCH AND MARKET STRATEGY: AN ARTICLE REVIEW
[ send me this essay ]
This 4-page paper analyzes an article linking marketing research to marketing strategies. Bibliography lists 3 sources.
Filename: MTremstr.rtf

MARKET RESEARCH AND SEGMENTATION
[ send me this essay ]
This 5-page paper discusses the concept of market segmentation, and explains why market research is important to it. Bibliography lists 3 sources.
Filename: MTmarksegm.rtf

Market Research for a New Line of Running Shoes
[ send me this essay ]
A 10 page paper discussing considerations for conducting meaningful and valid market research meant to assess the potential for a new line of athletic shoes. It proposes using a Likert scale questionnaire and selecting a sample population from among mall shoppers. This preliminary market research may or may not call for additional research. The possibility that additional research will be beneficial is great, and likely would need to encompass a larger and more varied sample population. Bibliography lists 16 sources.
Filename: KSmktgShoes.wps

Market Research for a Personal Digital Assistant
[ send me this essay ]
4 pages. This paper will deal with the market analysis and research background that will be necessary for the student to be able to start a business marketing a handheld all-in-one phone. Research will necessarily include the worldwide market growth over the life of the market as well as graphs and charts. The student will also need to consider several other types of research which will be explained in this paper. Bibliography lists 4 sources.
Filename: JGApalmp.wps

Market Research for the N-Gage
[ send me this essay ]
An 8 page paper discussing a market research project. The N-Gage is a Nokia product that is a small, independent game controller that also has cellular telephone and wireless Web capabilities. It is an MP3 player, a text messaging device and contains an FM radio. The purpose here is to conduct market research designed to gauge consumers’ acceptance of the product. Includes a cross-tabulation table and a frequency table. Bibliography lists 7 sources.
Filename: KSmktgN-Gage.rtf

Market Research on British Airways
[ send me this essay ]
This 9 page report discusses British Airlines from the perspective of its successes over the past two decades. Internal and external issues are considered are as the various changes and trends of the airlines industry. BA’s management appears dedicated to expanding its position as a global airline. It has been a world leader in efforts to forge alliances to position itself for the future, when many feel the world airline industry will be dominated by a few giant companies. Bibliography lists 12 sources.
Filename: BWmktBA.wps

Market Research Proposal
[ send me this essay ]
This 3 page paper is a proposal for market research to help a hotel chain determine whether or not they could save money by decreasing the quality of the bedding and the towels. The proposal contains the aims of the study and a methodology is presented.
Filename: TEbedprop.rtf

Market Research Proposal for X-Soft
[ send me this essay ]
X-Soft has a new product; NetGuard, aimed at parents to help them control the way that their children use the internet. This 4 page paper is a market research plan outlining a potential approach to assess a market and a potential marketing strategy by undertaking secondary and primary research to assess the market and its needs. The bibliography cites 5 sources.
Filename: TEMRxsoft.rtf

Market Segmentation
[ send me this essay ]
This 3 page paper provides an overview of market segmentation. There is a decided focus on the audience. Bibliography lists 3 sources.
Filename: SA647mkt.rtf