ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Market Evaluation
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Whenever a business considers investing time and capital in new projects, there exists a need to evaluate the market for future trends and influencing variables to determine cost efficiency. Technology has become one of the major influences on the market system today, both as a characteristic that must be considered for a business and as an evolving market in its own right. The electronics market is influenced in a reciprocal manner with the information technology market and shares many of the same variables of cost consideration. The same can be said of the drug and cosmetics industry and the petroleum market. These latter two are considered direct services and are more affected by customer satisfaction and competition. For all of these markets, the bottom line is cost efficiency and financial gain while providing a service and, or product. This 9 page paper examines some of the variables to be considered in maintaining cost efficiency in a changing market. Bibliography lists 9 sources.
Filename: Markeva2.wps

Market Failure; UK Government Policies
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This 14 page paper critically evaluates the market failure approach to the role of government with reference to two areas of public sector activity in UK. The paper considers the governments’ foreign policy towards the third world and the case of Railtrack and how these deal with aiding to prevent market failure and dealing with market failure once it has occurred. The bibliography cites 9 sources.
Filename: TEmfailgov.rtf

Market For Vitamins In Belgium
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A 5 page paper that discusses the vitamin market in Belgium. The writer comments on the attractiveness of the Belgian market, provides demographic data and comments on the reluctance of Belgians to self-medicate. A specific product, VitaPlen is discussed in terms of the appropriate target market. Bibliography lists 6 sources.
Filename: PGvtmblg.rtf

Market Forces in the UK Automotive Industry
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This 9 page paper looks at the various market forces seen in the UK new car industry. The paper looks at influences on the supply and demand including elements such as profit level, attractiveness of the market, trends and fashion, social factors, disposable income and level of advertising. The bibliography cites 6 sources.
Filename: TEautosupdem.rtf

Market Influences on Profitability
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There are many factors which will influence the profitability of a company. In this 12 page paper there is consideration of these influences in terms of micro and macro factors. To demonstrate this the housing market is used as an example, and then considered with references to different market models such as Porter's five forces, the value chain and the way that these will interact supply and demand to result the projected profitability of a company or a market. The bibliography cites 6 sources.
Filename: TEhoumar.wps

Market Orientation
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A 6 page paper discussing what market orientation is and why organizations strive to attain it. Of all the cultural barriers that can exist in a specific organization that can prevent it from establishing and then maintaining a market orientation, those stifling internal communication can be the most negative. The organization that would be market oriented must ensure that it includes in its decision-making processes those business units with the greatest degree of direct customer contact, and then make the best use of the information that customers will freely give when given the opportunity. Bibliography lists 5sources.
Filename: KSmktgOrient.rtf

Market Position;
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This 10 page paper looks at the five generic market positions a company may occupy either through choice or as a result of circumstances. For each of these positions; dominant market leader, non-dominant market leader, non-dominant challenger, non-dominant follower and non-dominant specialist an example company is examined to give a greater insight to the meaning of the terms and how the market operates in a practical and realistic sense. The bibliography cites 5 sources.
Filename: TEmarpos.wps

Market Reseach Proposal
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This 10 page paper looks at a fictitious proposal to assess the value created by the sponsoring of an event. Sponsorship is used widely as a marketing and PR tool; however it is not always clear if these sponsorships add value to the brand or impact on the brand and product perceptions. This paper presents a proposal to investigate the role and influence of sponsorship in a brand. The paper uses the example of McDonalds, but the proposal could equally apply to other companies. The paper outlines the problem, presents a brief literature review and a methodology for qualitative and quantitative reseach. The paper also includes costing and a time plan with Gantt chart. The bibliography cites 7 sources
Filename: TEMRprop.rtf

Market Research
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This 4 page paper answers 4 questions concerning market research. The first looks at a case provided by the student; Santa Fe Grill and assesses what type of market research they need. The second question consider what type of information a firm such as McDonalds may want to gather when undertaking a mystery shopper program. The third question looks at who should determine market research needs and if the research method is important, the last part considers different types of research that could be used by different firms.
Filename: TEmktres.rtf

Market Research & The Creation Of A Survey
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12 pages in length. --Appropriate and well-thought out design is essential in creating useful surveys. Specific questions must be asked . . . and answered. Before undertaking any survey, the surveyor must be very clear on what information s/he hopes to discover and how that information should be used. Bibliography lists 8 sources.
Filename: Svys.wps