ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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MARK AND SPENCER’S: ANALYSIS
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This 11-page paper discusses British retailer Mark and Spencer and competitive advantages that have allowed the company to succeed for more than a century. PEST, SWOT, and Force Field Analysis are applied to the company as is Porter's generic strategies. Bibliography lists 5 sources.
Filename: MTmandsp.rtf

Market Analysis for A New Product
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This 9 page paper considers how a new product will be considered with market analysis and product development. The paper looks at a new range of menswear for the UK market, conducts a market analysis looks at the general market trends, performance of the segments. Projections and major competitors. The paper then considers how a target market may be identified and defines the target market and how the product is developed for that market and then shows where it would be placed in a BCG matrix. The bibliography cites 15 sources.
Filename: TEnewmen.rtf

Market Analysis for A New Product
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A 9 page paper analyzing the marketing strategy of a newly-launched low-calorie premium ice cream in the UK. The paper assesses conditions according to the 4 Ps / 7 Ps concept of the marketing mix, making recommendations for possible alternative approaches for each of the seven factors. Includes a position map. Bibliography lists 19 sources.
Filename: KSmktgIceCrm.rtf

Market Attractiveness Study -- Norway
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An 8 page paper on the Norwegian market for sports drink imports. The writer describes the aspects necessary for high market potential, and identifies the target group to whom the product would be sold. Bibliography lists 4 comprehensive sources.
Filename: Attstud.wps

Market Based Management
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This 4 page paper examines the concept of market based management looking at what it is and how it is applicable to the workplace. The bibliography cites 4 sources.
Filename: TEMkBsMgmt.rtf

Market Concentration as a Measure of Competition
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This 5 page paper analyses the extent to which measures of concentration can capture the degree of competition that exists in a given market. The bibliography cites 4 sources.
Filename: TEconcop.rtf

Market Entrance To Africa
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A 6 page paper. A fictitious company wants to enter the market in Africa. This paper discusses three options: licensing, opening a subsidiary and exporting. Bibliography lists 6 sources.
Filename: PGafgad.rtf

MARKET ENTRY - X CORPORATION
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This paper compares the benefits of entering a new market first (as a "pioneer") versus late market entry. Bibliography lists 10 sources.
Filename: MTmarent.rtf

Market Entry Strategies
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This 12 page paper considers different market entry strategies of exporting, franchises, licensing, joint ventures, management contracts and wholly owned subsidiaries looking at the advantages and disadvantages of each strategy in terms of a SWOT analysis and Porter Five Forces Model. The bibliography cites 5 sources.
Filename: TEmktent.rtf

Market Entry Strategies for Globalizing Businesses
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A 10 page paper discussing five of the several ways that organizations can become international enterprises: export, startup, acquisition, joint ventures and franchising, and briefly examines the choice of approach made by Nortel when it expanded into the US from Canada two decades ago. The route chosen by Nortel was that of startup, but there were fewer choices workable then. There is no question that businesses today have far greater choices in how they will enter new international markets. Direct startup is viable only for the largest of companies now, but joint venturing has been used successfully by organizations of all sizes. Bibliography lists 9 sources.
Filename: KS-strat.doc