ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Macro Environmental Factors in Marketing; The Travel Industry
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This 7 page paper considers how elements of the macro-environment influence the way in which tour operators compete and achieve differentiation in the marketplace. The bibliography cites 2 sources.
Filename: TEtravfa.wps

Macro Environmental Issues; Opening Restaurant in Sri Lanka
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This 3 page paper looks at some of the macro environmental conditions that should be considered when opening a restaurant in Sri Lanka. The first part looks at love government influences though regulation, the second part considers global influences. The bibliography cites 3 sources.
Filename: TEsrilankarest.rtf

Macroeconomic Considerations at Wilkerson Smokers
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A 6 page paper discussing macroeconomic points affecting the business of a manufacturer of smoker grills. The paper answers specific questions regarding interest rate fluctuations, tax cuts/hikes, international exchange rates and the effect of changes in the housing market. Bibliography lists 2 sources.
Filename: KSeconMacWilkSmk.rtf

Macroeconomic Forecasts For The U.S.
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This 6 page paper reports economic forecasts from three different state level agencies. The 2004 and 2005 forecasts include GDP; national unemployment; personal income, inflation and interest rates. The writer then compares and contrasts the forecasts in the narrative. Recommendations are made for strategic plans based on the forecasts. 5 Tables included. Bibliography lists 3 sources.
Filename: PGecfrc.rtf

Macroeconomic Forecasts for Wal-Mart, Sears and Target
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A 4 page paper discussing forecasts for these companies 2004-2006 in terms of macroeconomic factors. Of course the macroeconomic environment plays a huge role in retailers’ success, but then so do those who establish and then implement policy and goals. Sears and Target are not entirely equal with Wal-Mart in terms of buying power, but they have the necessary management tools that could place them on more equal footing with the retail giant. What management does with the opportunities before it depends less on having ready cash than it does on practicing sound management. Bibliography lists 7 sources.
Filename: KSmgmtEconWal.rtf

Macroeconomic Problems
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A 6 page research paper that examines two macroeconomic problems for the global economy -- the effects of oil price increases and the problems entailed with banks failing. Bibliography lists 4 sources.
Filename: khmacec.rtf

Macroenvironmental Analysis of Boeing Corporation
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A 7 page paper discussing the macroenvironment in which Boeing will be launching the 787 Dreamliner when it becomes available in 2006, for the purpose of establishing a strategic plan for the company. The paper examines the economy and sociocultural considerations, choosing to focus on economic conditions. The Dreamliner is expected to be much more fuel efficient than current models, thereby bringing benefit to Boeing's commercial airline customers which are reeling in the face of spiraling fuel costs. Bibliography lists 4 sources.
Filename: KSboeingMacro.rtf

Madcap CraftBrew and Bottleworks Company Case Analysis
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A 7 page paper assessing the promotional problems of an Ohio microbrewery and suggesting several alternatives. The paper discusses the chosen alternative – directly selling to bar-operating retailers outside the local area – in terms of the promotion “P” of the marketing mix. Bibliography lists 1 source.
Filename: KSmktgMadcapZ.rtf

Madcap CraftBrew and Bottleworks Company Case Analysis #2
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A 6 page paper providing a plan for another approach to promoting Zebra Beer. This microbrewery has been trying to compete with the country’s leading beer companies, and it has neither the financial resources nor the production capabilities to make such an effort worthwhile. The paper suggests that Madcap market its Zebra Beer directly to consumers, through sales made by mail order through a membership-based organization that already has completed legal requirements for shipping alcoholic beverages directly to customers. Bibliography lists 3 sources.
Filename: KSmktgMadcapZ2.rtf

Madcap CraftBrew and Bottleworks: Zebra Beer Continued
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A 4 page paper recommending that a microbrewery that wants to grow form an alliance with a mail-order beer club in an effort to place its product with a greater number of people as well as increase sales and repeat business. Bibliography lists 3 sources.
Filename: KSmktgZeBeer2.rtf