ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Luxury Hotel Management
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An 8 page paper that discusses a number of issues related to effectively managing a hotel. The writer reports research that described the best-managed hotels in the industry, including some of the practices that make them so successful. Research about the discrepancy between employees' perception of the effectiveness of their manager and the manager's perception. The practices of one upscale hotel are described. Bibliography lists 6 sources.
Filename: PGhotmg.rtf

Luxury Hotels/US v. France
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A 6 page research paper that compares the French and US markets for luxury hotels. The writer, using The Venetian hotel in Las Vegas, Nevada, and Maxim's in Paris, as examples, draws comparisons between the market environments of the two countries. Bibliography lists 5 sources.
Filename: khluxhot.wps

Luxury Products
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A 3 page research paper that asks the question: What differentiates a quality product from a luxury product? First of all to be a luxury product the quality of the product or service offered must be incomparable. However, to project the aura of luxury, a product must also be associated with class, exemplary customer service and also a tradition that associates that product in the public mind with a history of quality that corresponds with a perception of luxury. These qualities are exemplified by three diverse products, which, while being very different, all project the aura of luxury, quality and class. These products are Bordeaux wine, the Ritz-Carlton chain of hotels, and Waterford crystal. Bibliography lists 3 sources.
Filename: kh3lux.rtf

LVMH Group
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This 6 page paper looks at the LVMH group., owners of brand names such as Moet and Chandon, Hennessey and Louis Vuitton. The paper gives an overview of the company, performs a SWOT analysis to look at the strengths, weaknesses, opportunities and threats. The value chain of one of the products is then discussed and strategic options for the company as a whole are considered. The bibliography cites 5 sources.
Filename: TElvmh01.rtf

M&M’s Market Report
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This 4 page paper is a report looking that the chocolate confectionary brand M&M’s owned by Mars. The paper looks at the positioning of the brand and level of sales and targeting, placing this in the context of the chocolate confectionary market in the US. The bibliography cites 6 sources.
Filename: TEMMmarket.rtf

M6 Case Study
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This 22 page paper answers four questions regarding a case study supplied by the student. The first looks at why understanding cultre is important to consultants that want to promote inward investment in the area surrounding the M6. The second explains what is meant by Net Present Value (NPV), how it is calculated and the relevant of hurdle rates and weighted average cost of capital (WACC). The third question considered the importance of time to market and the last part pf the paper looks at how to change a company culture from low trust to high trust in order to gain commitment from the employees. The bibliography cites 13 sources.
Filename: TEM6case.rtf

M6 Questions
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This 20 page paper looks at four questions asked by the student regarding the building of the M6 toll road in the UK. The first question considers how roods such as this will benefit companies and help realised economies of scale. The second looks at how the road building could be funded and if the opinion that a higher level of borrowing rather than using equity may create more profit as the cost of the debt is lower than the cost of equity. The impact on the shareholders is considered. The third question considers how technology may be introduced to company where there is already resistance, looking at how change man be managed and employees motivates. The last part of the paper considers the impact of the road on stakeholders and the role of innovation. The bibliography cites 2 sources.
Filename: TEM6road.rtf

Machiavelli and Modern Day Entrepreneurs
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A 3 page paper which examines what Machiavelli’s “Prince” could offer to the modern day entrepreneurs. No additional sources cited.
Filename: RAmacent.rtf

Macmillan Distribution Services
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This 9 page paper examines the role and importance of warehousing and inventory control and management and the transportations and distribution arrangements for the Australian company Macmillan Distribution services. The bibliography cites 11 sources.
Filename: TEMDSlog.rtf

Macro Economic Influences on New Car Sales 2002 - 2006
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This 4 page paper discusses the performance of the new car industry in the US and the level of sales between 2002 and 2006 considering the different macro economic factors that may have influenced the level of sales. The paper includes two graphs, one comparing new car sales with the growth on the GDP and one comparing the sales with unemployment rates. The bibliography cites 2 sources.
Filename: TEcarUS06.rtf