ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Loyalty Cards and EDI; Tesco
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This 7 page paper considers the way in which loyalty cards operate and how Tesco has managed to overcome many of the problems other supermarkets have faced. The writer looks at the loyalty card, how it is integrated with EDI to add value to the supply chain and how it may be applied to the hospitality industry as a whole. The bibliography cites 10 sources.
Filename: TEtescoe.wps

Loyalty Cards’ Place
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A 12 page paper discussing the loyalty program used at Tesco and Sainsbury, after most UK grocery retailers have abandoned the use of loyalty cards. The paper discusses the effects of the existence of most loyalty programs (i.e., higher prices) and the distinctions between those which offer customers other discounts outside the organization and those already abandoned by other retailers. The paper also discusses Wal-Mart’s use of checkout information in a card-free system. Bibliography lists 15 sources.
Filename: KSmktgLoyCard.rtf

Loyalty in the UK Supermarket Industry; How Can Sainsbury Compete?
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This 30 page paper looks at the way loyalty is gained and retained by supermarkets in the UK grocery sector with the aim of helping J Sainsbury gain market share. The paper presents a literature review looking at loyalty schemes including a section that consider how and why Tesco has been able to gain higher levels of loyalty than other supermarkets. The paper then presents some potential primary research identifying the way loyalty is maintained. The bibliography cites 20 sources.
Filename: TEsainsloy.rtf

Loyalty in the Work Place
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This 5 page paper uses a thesis provided by a student which says that demonstrated loyalty is necessary in order to gain the trust of both superiors and subordinates. Loyalty in today's changing business world is also a part of the discussion. Bibliography lists 4 sources.
Filename: SA009Loy.rtf

Lucent Technologies
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This 8 page paper considers the position of Lucent Technologies Inc. The writer considers performance indicators such as profit and share price, the competive position and strategies and also conduct a SWOT analysis to consider the company’s strengths weaknesses, opportunities and threats. The bibliography cites 7 sources.
Filename: TElucent.rtf

Lucent Technologies (Stock Analysis)
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This 5 page paper looks at Lucent Technologies Inc. (LU) form an investor's point of view. A description of the company, inclusive of future plans, is provided. Financial data is analyzed and recommendations are made in light of industry trends. Bibliography lists 9 sources.
Filename: SA023LU.rtf

Lufthansa: Consequences of Poor Decisions
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A 13 page paper discussing a Thunderbird case (A07-99-0028) describing events and conditions surrounding Lufthansa's 1985 decision to purchase 20 Boeing 737s to be delivered in 1986. Chairman Heinz Ruhnau made some exceedingly poor decisions that had no basis in fact and then was called to account for them before the Board. Ruhnau believed that the all-time-high dollar would fall in the ensuing year and it did, but Ruhnau's belief was not based on fact. He chose to hedge half of Lufthansa's exposure in case he was wrong, but he chose the wrong instruments to use. Further, he ignored European Airbus, Boeing's primary competitor in passenger aircraft. The paper examines the facts of the case as well as the positions of both Ruhnau and Lufthansa's Board of Directors, concluding that the Board likely has no choice but to replace Ruhnau as Chairman. Bibliography lists 1 source.
Filename: KSLufthansa.doc

Luftman Text/More Chapter Summaries
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A 24 page research paper that refers to Jerry Luftman's 2004 text Managing the Information Technology Resource. The writer summarizes 8 chapters, with each chapter summary running 3 pages each. Chapters summarized are 3, 4, 5, 6, 11, 12, 13 and 14. No additional sources cited.
Filename: khluf314.rtf

Lutheran Refugee Services
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An 18 page paper. Lutheran Refugee Service is part of the Lutheran Family Service organization. This essay provides a brief historical overview, mission, vision and value statements, comments about human resource management, and a SWOT analysis of Lutheran Refugee Service with an emphasis on services in Nebraska. The paper also comments on leadership, fiscal management and responsibility, marketing, the impact of government and ethical and legal issues. Bibliography lists 19 sources.
Filename: PGlirsn9.rtf

Luxury Fashion Industry And Consumer Behavior
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A 50 page paper that provides a comprehensive report of the luxury fashion industry. There are several headings: Introduction, which offers comments about the luxury fashion industry in today's environment; the High/Luxury Fashion Industry, which discusses the competitive nature of the industry, the effects of 9/11 on companies, which house owns which other houses, the elements used in competition, changes in the operations, the impact of the consolidations on other aspects in the industry with examples; Self-concept and Ego Needs, which addresses the relationships between these characteristics and the purchase of luxury fashion products; Motivation as Related to Purchasing High Fashion products, which includes Maslow's hierarchy with examples of the types of businesses an individual would patronize at each level of need and also includes discussions of other motivations to purchase high fashion; Branding, Fashion Companies and Consumers; and Marketing & Media Impact on Fashion Industry and Consumers, a comprehensive discussion of the interrelationship between marketing communications. A focus is naturally on European designers but others are also mentioned in the text. Numerous specific examples are included. Far too many subtopics to mention in this abstract. 1 Graphic illustration is included. Bibliography lists 25 sources.
Filename: PGhifash.rtf