ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Liz Claiborne Inc. vs. Donna Karan International
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A 15 page paper in which the writer provides an overview of the apparel industry, then focuses upon these two companies, demonstrating strengths and weaknesses as well as current fiscal information. Bibliography lists 9 sources.
Filename: Lizdonna.wps

Liz Claiborne, Inc.
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This 10 page essay examines Liz Claiborne, Inc. Headings include: History of the company, including the devastation it experienced in 1993 and how they recovered; SWOT analyses of the company and industry; Values and Advantages; Competitive Advantages; Recommendations; and Action steps. Bibliography lists 10 sources.
Filename: Lizclai.wps

LIZ CLAIBORNE, VIRGIN AND THE INTERNET
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This 12-page paper describes how Liz Claiborne and Virgin have successfully used the Internet to market their products and services. Bibliography lists 5 sources.
Filename: MTclavir.rtf

Local and Global Marketing
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This 11 page paper considers the advantages and disadvantages of adopting either a local marketing strategy or a global marketing strategy. The writer examines this by looking at three examples of each type of marketing. Companies examined include Nike, O2, T Mobile, Gillette as well as Reebok, Heinz and Freeserve. The bibliography cites 14 sources.
Filename: TElocalm.rtf

Local Area Networks (LANs) & OSI Model Layer Construction
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Local Area Networks, or LANs, are computer networks or basic data communications networks which are usually created out of a distinct class of networking equipment which is specifically tailored for communication over short distances. LANs are based on the OSI model layer construction that was initially created in 1983 and became a central component of the infrastructures of computer information systems. This 5 page paper considers the development of LANs and the layered construction based in the OSI model, and then outlines the basic construction of a LAN, the equipment utilized and the purpose for each layer segment. Bibliography lists 3 sources.
Filename: Lansosi.wps

Local Competition: Nike and Reebok
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A 6 page paper discussing marketing issues common to both these companies. The athletic shoe industry increasingly is referred to as one that is mature, which calls for approaches different from those of high-growth days. Nike and Reebok both have suffered from its decline, and both have had publicity difficulty with social and rights issues offshore. Each seeks to enhance its status in the eye of the consumer, but Nike still appears to be having more success than Reebok. Includes an abstract. Bibliography lists 6 sources.
Filename: KSmktgNikeRee.rtf

Locating a Goodyear Facility in Costa Rica
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A 14 page paper investigating the possibility of establishing a manufacturing facility in Costa Rica. The paper discusses the physical and political environment in Costa Rica as well as the quality of the labor force. Both the people and government are committed to growing the export-led economy they have been building for the past two decades, and they are equally committed to preserving the natural, tropical environment providing their homes and sustaining tourism. Costa Rica has a democratic government that has the distinction of being the most stable in the region, and it maintains business-friendly policies. The paper includes a SWOT analysis and an assessment of costs. Bibliography lists 14 sources.
Filename: KSGoodyearCR.wps

Locating an Auto Manufacturer in The Netherlands
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A 12 page paper discussing the choice of a European country to host the manufacture of a new automobile. Future Cars is the manufacturer of a hydrogen-powered automobile requiring no petroleum-based fuel. The company seeks to locate in Europe. The purpose here is to select a country in which to locate Future Cars and to assess that country for its ability to provide comparative and competitive advantage. The country selected is the Netherlands. One of Europe's leading economies, the Netherlands suffers from some of Europe's highest fuel prices and a resulting dearth of automobiles. It has two of the world's leading ports in Amsterdam and Rotterdam, and it is a leader in the still-emerging sustainable development movement. Includes 2 charts, 1 table, an abstract and Table of Contents. Bibliography lists 16 sources.
Filename: KSintlBcounSelEur.rtf

Locating Sensormatic's Production
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A 3 page paper based on Harvard case study 9-681-095, establishing the company's production needs over five years and assessing two alternatives' ability to meet those requirements. Bibliography lists 1 source.
Filename: KSmgmtSensor2.rtf

Lockheed Martin Corporation - Brief Analysis
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A 5 page paper. Lockheed Martin Corporation is the largest defense contractor in the world but even this corporation was not immune to the problems the defense industry has faced over the last several years. Lockheed Martin's problems were exacerbated by their interests in the telecom industry, which caused the company to lose many billions of dollars. A SWOT is completed with recommendations to resolve the problem. Bibliography lists 8 sources.
Filename: PGlkhdmt.rtf