ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Launching a Dishwasher Powder
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This 10 page paper looks at the way a new dishwasher powder may be launched. The paper consider the 4 P's; product, price promotion and placement. The writer consider the target market, what it is they may want and the design of the product though the way the powder may be advertised, outlining an advertising campaign and the supporting point of sale material to encourage the right placement. The bibliography cites 5 sources.
Filename: TEdishws

Launching a New Product
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This 4 page paper looks at questions concerning the launch of a new product. The first part of the paper looks at what considerations should take place prior to the launch of a new product, the second part of the paper looks at the potential of adding new products to the range, the third part of the paper considers how it may be priced and the last part of the paper discusses communication options. The bibliography cites 3 sources.
Filename: TEnewlan.rtf

Launching a New Product in International Markets; a Product Plan
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This 19 page paper looks at launching a brand new product on the market. The product chosen is an anti-ageing product. The paper describes the new product, outlines the goals and strategies for the launch and first few years, defines and examines the target market considered competitors and substitutes, and then looks at the pricing, distribution and promotion of the product. The paper ends with a three-year budget. The bibliography cites 9 sources.
Filename: TEantiage.rtf

Launching a New Product; Pet Food
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This 5 page paper considers the way in which a new dog food can be launched. The budget is limited and the writer outlines a creative brief, designed for the target audience using press, billboards and magazines in order to maximise the use of limited budget. The bibliography cites 5 sources.
Filename: TEdogfd1.wps

Law Enforcement Leadership
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5 pages in length. In the changing face of law enforcement, officers are more dependent than ever on the cooperation of the public for which they work. No longer able to be "all business," they, too, must employ the principles of good management and good public relations in order to foster partnership relations with the public. The management personnel charged with leading those with the most direct public contact are required to exhibit at least the same level of skill in dealing with those for whom they are responsible. Bibliography lists 5 sources.
Filename: Lawlead.doc

Law Offices Of Jeter, Jackson, Guidry, And Boyer
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This 5 page paper. This essay addresses specific questions regarding the new GM-Operations hired for a law firm. The first question deals with what the partners should do about the new person and the negative impact he has had on the firm. It also discusses leadership style that is needed for that position. Finally, the writer discusses his/her own leadership style. Bibliography lists 3 sources.
Filename: PGjetre.rtf

Lawn Mower Design
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A 3 page paper offering an alternative design for a cutting blade for an electric lawn mower. There is particular attention toward the development of better and more desirable cordless electric lawnmowers and other lawn maintenance equipment, but there is an ongoing struggle to balance performance issues and power consumption. The paper suggests using titanium as the material from which the blade is manufactured, and extending the cutting edge the entire length of the blade for better performance with decreased use of power. Bibliography lists 4 sources.
Filename: KSlawnMower.rtf

Lawrence Sports Inc.; Executive Summary
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This 3 page paper is an executive summary for a case study supplied by the student. The case concerned a Lawrence Sports Inc., a company facing a cash flow problem due to the lack of working capital management. The bibliography cites two sources.
Filename: TElawrence.rtf

Laws About On-The-Job Injuries
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A 3 page paper that identifies the two federal laws that might apply to an employee injured or disabled on the job. The rest of the paper discusses Workers' Compensation laws, including benefits. Bibliography lists 2 sources.
Filename: PGinjjb.rtf

Laws and Regulations in Insurance Practice in Maryland, Delaware and Pennsylvania
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A 13 page paper discussing the laws and regulations that govern insurance sales in these three states. Each of the states requires 24 credit hours for permission to take the initial licensing examination, and each requires 8 annual credit hours of continuing education to maintain licensing on an ongoing basis. Delaware's initial license lasts for three years, but after that it requires biannual license renewal along with Maryland and Pennsylvania. Bibliography lists 11 sources.
Filename: KSlawInsSls.rtf