ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

Lafontaine Electronics Company
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A 12 page paper. Using a student-provided scenario, the writer offers alternatives and recommendations regarding the actions a company should take when closing a plant. The company must close one of its four plants in Canada. The plant selected is the least efficient and also employs the fewest employees. The writer identifies the problems, the implications of closing the plant, generates alternatives and makes a recommendation for the company to consider. Bibliography lists 1 source.
Filename: PGlafon.wps

Lancôme; A Marketing Case Study
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This 5 p[age paper answers questions posed by the student regarding Lancôme. The paper includes consideration of Lancôme's target market, the decision making process, VALS categories and different triggers to increase sales. The bibliography cites 4 sources.
Filename: TElancom.wps

Land Ethics in the New Business Perspective
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A 5 page outline of one corporate manager's views of the new business perspective emerging in management philosophy which recognizes the importance of social contract for the greater good of society. Emphasizes the importance of managing corporate lands for public use and ecological integrity as well as for company profitability. Bibliography lists 2 sources.
Filename: PPLndEth.wps

Land Rover Discovery SUV: Harvard Case Study
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A 17 page paper. This paper presents a report and recommendations for positioning the Land Rover Discovery 4x4 SUV in the American market, which is currently dominated by Ford Explorer, Jeep Grand Cherokee and Chevrolet S-10 Blazer. An introduction provides background on the progress of the company and the Discovery. A massive amount of data are then synthesized to present comparisons of the Discovery with its most formidable competitors in this market. More data are analyzed to determine a customer profile as well as what consumers look for in an SUV when selecting one and how they use the vehicle once they have made the purchase. Based on these analyses, a positioning recommendation is made and a budget is presented for the different aspects of the marketing campaign. 5 Tables are included. Bibliography lists 1 source.
Filename: PGlndrv.rtf

Land Rover North America, Inc. / Marketing Case Study
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A 12 page paper that provides a complex case analysis of Land Rover North America and gives recommendations about their manufacturing and marketing processes. Bibliography lists 9 sources.
Filename: Landrove.wps

Land's End -- Decline in Catalog Sales / Reasons & Recommendations
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A 5 page look at Lands' End's marketing of catalogs throughout the United States. It is cited that sales continued to improve both for the company and for the catalog industry itself from about 1980 to 1989-- when decline suddenly began. Some of the reasons for this include significantly increased competition, rumors of postage increases & inter-state sales taxes, and Land's End's own internal failure to offer a diversified product line and to manage inventory effectively. Recommendations for improvement are made. The original case materials are no longer available. No Bibliography.
Filename: Landsend.rtf

LANDFILL MANAGEMENT
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This 3-page paper describes some elements of landfill management including following of governmental regulations, types of trash storage and the need for public acceptance. Bibliography lists 3 sources.
Filename: MTlandfi.rtf

Lands' End / Catalog Marketing
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This 5 page essay explores the success of Lands' End catalog focusing on the companies principle of success, the type of consumer the catalog is designed for and the strategies it uses to appeal to its targeted audience. The paper also compares Land's End to some of its competitors.
Filename: Landsen2.wps

Lands' End / Strategies & Techniques
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The strategies and techniques used by Lands' End to teach consumers about the company and its products are explored in this 7 page essay. How the company involves the consumer in the company are discussed. Recent print ads are examined with suggestions for an updated ad for one of their products. No bibliography.
Filename: Lande.wps

Language Diversity In UK Businesses
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A 14 page paper. Less than one percent of the entire British work force is identified as ethnic minority. Even so, companies whose employees represent more than one culture and language will sometimes be faced with language barriers. To fully understand the obstacles language can present, it is also necessary to have a basic understanding of the cultures involved. The focus of this paper is on businesses in Britain that have Chinese employees. Because culture and language cannot be separated, the discussion also includes comments on the British and Chinese cultures. The essay ends with recommendations for overcoming language barriers in the workplace. Bibliography lists 11 sources.
Filename: PGukchl.rtf