ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Knoxville Video: Business Plan Introduction
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A 4 page introduction to a business plan for a video rental business in East Tennessee. Of course there is risk in every new business venture, but we believe that Knoxville Video has the potential of becoming an integral and valued part of the local community. The business will seek to provide services that the chains and grocery stores cannot, and to sponsor low- or no-cost events that positively contribute to the community while carrying the potential for increasing traffic through the store. Bibliography lists 2 sources.
Filename: KSbusPlVedKnoxI.rtf

Kodak and Microsoft: The Companies
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15 pages. A comparison of Eastman Kodak and the Microsoft Corporation, dealing with such things as market dominance technological leadership and the psychological needs of both Bill Gates and George Eastman as entrepreneurs. Bibliography lists 9 sources.
Filename: JGAkdkmc.rtf

Kodak's Environmental Problems
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This 4 page paper outlines Eastman Kodak's environmental problems. The U.S. Environmental Protection Agency has consistently cited Kodak for various violations involving inspections, monitoring and reporting over the last several years. The essay also notes the progress Kodak has made in "cleaning up their act." Bibliography lists 6 sources.
Filename: PGkodk.rtf

Komatsu Case Study
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A 4 page paper. Komatsu is Caterpillar's main competitor although Caterpillar's dominance in this market continues to be stable. This essay discusses this Harvard Case study and includes a brief background of the company, growth, management principles, management strategies, progress, competitive environment and recommendations for the company. This case study discusses event up to the mid-1980s. Bibliography lists 1 source.
Filename: PGkmts7.RTF

Komatsu Case Study Analysis (Harvard Business School)
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This 5 page paper examines a Harvard Business School case study submitted by a student. The case involving the Japanese firm Komatsu is analyzed. This case also involves its competitor Caterpillar. The paper is written in question and answer format. Bibliography lists 3 sources.
Filename: SA538Kom.rtf

Komatsu Harvard Case Study
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A 5 page paper that provides an overview of this company, its competition with Caterpillar, the situation as it existed when the case was written and how the company arrived at that point and recommendations for the future. Bibliography lists 1 source.
Filename: PGkmt9.rtf

Komatsu Limited Case Study
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This 4 page paper discusses Komatsu, the Japanese company that is Caterpillar's chief competitor. The essay presents the facts of the case leading up to the mid-1980s. The company's growth, philosophy, progress are included. The writer then offers two recommendations for Komatsu to better compete with Caterpillar. Bibliography lists 3 sources.
Filename: PGkmtsu.rtf

Kone Launch of the MonoSpace in Germany
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This 8 page paper is based in a case study supplied by the student. Kone is an elevator manufacturer who have developed a new type of elevator the does not need to machine room and is differentiated from other products on the market in a number of ways. The paper considers the best marketing strategy for the launch of the elevator into the German market. The bibliography cites 3 sources.
Filename: TEkonemono.rtf

Korea and Thailand as Career Destinations
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This 6 page paper considers how Korea and Thailand compare for a career choice to be made by a student with a Japanese background. The paper considers the skills and characteristics of the student and how the culture and background of these two countries may be suited to these characteristics. The bibliography cites 3 sources.
Filename: TEthaikor.rtf

Kotter's Eight Stages Of Change
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A 5 page paper that describes and explains Kotter's eight stages of change. The introductory paragraph identifies Kotter's eight errors as the basis for the eight stages for successful change. Bibliography lists 3 sources.
Filename: PGkottr.RTF