ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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KFC; A Case Study
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This 5 page paper looks at the company KFC, also known as Kentucky Fried Chicken. The current position of the company is considered and a brief SWOT analysis is conducted before the paper looks to consider how the company should move forward. The bibliography cites 1 source.
Filename: TEkfcswt.wps

Kickback Ethics
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5 pages in length. Sometimes, the boundaries between 'ethical' and 'legal' are totally clear. Other times, however, the distinction is not so easy to make. With the full roles of the US Justice Department, it is unlikely that America will soon dilute the legal stand against kickbacks. Recent measures by French courts have basically removed all of the teeth from any regulatory prohibitions of kickbacks already in place, causing observers to conclude that 'the courts have done the dirty work of the politicians.' Bibliography lists seven sources.
Filename: Kickback.doc

Kikkoman Corporation
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This 10 page paper examines Kikkoman Corporation, the well known Japanese manufacturer of soy sauce and many other products. The paper analyses the macro environment, the position of the company, its’ strengths and weaknesses and its’ financial performance. The paper then makes some suggestions for future strategies based in the report findings, including how they may be implemented. The bibliography cites 4 sources.
Filename: TEkikkom.rtf

Kingsford Charcoal
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An 8 page paper discussing the marketing mix and pricing objectives for Kingsford Charcoal on the basis of a 2007 student-supplied case. Bibliography lists 6 sources.
Filename: KSmktgKingsf.rtf

Kinko's, Inc.
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A 14 page paper discussing Kinko's management and possibilities for increasing the level of true communication occurring between locations. Kinko's is expanding into diverse international markets, and the private company has 900 locations just in the US. The paper has a discussion of Management By Objective and its usefulness for short-term projects such as opening new stores, along with an organizational chart and two communications diagrams. The chosen method for enhancing communications between locations is that of video conferencing, using equipment that every Kinko's uses already for that service. Bibliography lists 11 sources.
Filename: Kinkos.wps

Kirkpatrick's Training Evaluation Model
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A 4 page paper. Following an introductory statement, this essay describes each of the four levels of training evaluation as proposed by Donald Kirkpatrick. The writer provides the type of instrument that could be used at each level and the advantage of each level. Bibliography lists 3 sources.
Filename: PGkrk4l.RTF

KLM, AIR FRANCE AND DISCUSSION ABOUT MERGERS
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This 10-page paper discusses mergers and acquisitions and their differences. Also under discussion is the merger between Air France and KLM, the dynamics and predicted outcomes. Bibliography lists 10 sources.
Filename: MTairklm.rtf

Knorr Packet Soup in Ireland
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This 18 page paper examines the Knorr packet soups operation in Ireland in order to develop a new marketing communication strategy. The paper starts by examining the soup industry in Ireland and then looking more carefully at Knorr and the way that they compete. The target market is also considered. All of the information is used to suggest a marketing strategy which is based on an integrated marketing communication strategy. The bibliography cites 13 sources.
Filename: TEknorrsoup.rtf

Knowledge Acquisition and Management
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This is a 5 page paper which discusses the acquisition of intellectual capital and knowledge management. The bibliography has 8 sources.
Filename: JHKnow.rtf

Knowledge Creation and Tesco; The Successful Use of Technology and a Loyalty Scheme
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This 18 page paper looks at how and why knowledge creation is important in the marketing environment. The paper shows how information does not equal knowledge and to become knowledge it needs to be in format that facilitates value creation for a company. The paper then considers the use of loyalty schemes, as pioneered by the hotel and airline industry and how they create an incentive for repeat purchases. It is only in more recent years that technology has enabled the use of data collected from a loyalty scheme to be proactively used to enhance marketing and commitment. The case of Tesco’s is used to demonstrates the value of knowledge and loyalty when they are brought together. The paper stars with an introduction, presents a literature review and then uses a case study to explore the application of theory to practice. The bibliography cites 18 sources.
Filename: TEloytesco.rtf