ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Jeffrey Pfeffer’s “The Human Equation: Building Profits by Putting People First”
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This 5 page report discusses the 1998 business management book, “The Human Equation.” Author Jeffrey Pfeffer asserts that far too many companies have focused on creating a short-term and immediately more profitable bottom line and better-satisfied investors without considering the long-term implications of downsizing and the shedding of old businesses. Creating a “lean” economic model that stresses outsourcing has become a driving force in businesses ranging from manufacturing to healthcare. Pfeffer contends that a great deal of “downsizing” is essentially a throwback to employment practices that are more than a century old. Bibliography lists 3 sources.
Filename: BWpfefer.wps

JET FUEL AND REAL MODEL
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This 4-page paper discusses the REAL model, and how Jet Travel's business application fits in with this model. Bibliography lists 1 source.
Filename: MTrealbp.rtf

JETBLUE -- AN ANALYSIS
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This 8-page paper provides a competitive, marketing and financial analysis for point-to-point, low-cost air carrier JetBlue, based out of New York. Topics discussed include the state of the airline industry, JetBlue's financial situation and possible threats and opportunities. Bibliography lists 5 sources.
Filename: MTjetblu.rtf

JETBLUE AIRWAYS AND DIVERSIFCATION
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This 3-page paper discusses how JetBlue Airways might diversify into the online travel and hospitality industries. Bibliography lists 7 sources.
Filename: MTjetbdive.rtf

JetBlue Case Study
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This 42 page paper examines the airline JetBlue in the context of the US airline industry. After an introduction the paper discusses the condition of the airline industry, the profitability of the industry and uses a pest analysis to examine the macro environment. The strategies of JetBlue are then examined at firm, business and operational levels and compared to strategies of competitors. With an understanding of the industry and the firm the writer goes on to suggest potential future strategies. Each of the suggested strategies is analysed and recommendations made for viable future strategies and how they may be implemented. The bibliography cites 10 sources.
Filename: TEjetblue.rtf

JetBlue Management
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A 4 page paper examining the management structure at the newest lower-fare airline. JetBlue replaces the middle manager of the past with three layers of vice presidents. JetBlue's structure is rather horizontal at lower levels – or its effect is – but it is vertical in upper areas of management. The result is that operational levels have the freedom to act, while senior management retains ultimate responsibility for the function and actions of the company. Bibliography lists 5 sources.
Filename: KSmgmtJetBlu.rtf

JetBlue; A Transformed Organization
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JetBlue may be seen as a transformed organization, following events in February 2007 there was the recognition of the need to change. The organization managed to transform with increased attention to planning and forecasting with the aim of changing the culture and the way the firm operated so that it could cope more effectively with the commercial environment. The bibliography cites 2 sources.
Filename: TEjetbluetran.rtf

Jim Thompson Thai Silk Company
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This 24 page paper looks at a case study provided by the student; the Jim Thompson Thai Silk Company. The paper includes a SWOT analysis on the company and an assessment of different options that may be used to expand the company and recover lost sales, such as joint ventures, expansion of shops and starting a mail order business. The analysis is then used to produce a report for the company tat recommends the best strategy to move forward. The bibliography cites 10 sources.
Filename: TEJTsilk.rtf

JIT
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A 5 page paper which discusses just in time manufacturing. this form of manufacturing began with the Japanese, primarily in the automobile industry, with Toyota being one of the largest companies involved. It drew the attention of American manufacturers, and has been implemented by many companies since, with success levels varying. Bibliography lists 6 sources.
Filename: RAjit.wps

JIT And Change
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An 8 page paper. The first part of this essay discusses the just-in-time (JIT) philosophy, including its origin, elements and benefits and an example of a plant that made the change. The second part of the essay discusses resistance to change with ideas about the causes of resistance and techniques to manage it, using the example of the plant manager in the first section. Bibliography lists 7 sources.
Filename: PGjitch.RTF