ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Italy's Position in Today's Global Economy
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This 12 page paper examines Italy's place in today's global business environment. Italy's businesses as well as regulation is discussed. Its reluctance to embrace the euro is seen as an obstacle to success in a global environment. Many other aspects of Italy's role in the global economy are discussed. Bibliography lists 10 sources.
Filename: SA416Ity.rtf

Italy’s Business Environment
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A 9 page paper discussing economic conditions and the business environment in Italy, the world’s sixth largest economy. Conventional wisdom holds that countries that would be attractive to business must have favorable tax structures and decreasing levels of regulation. Italy provides counterpoint to that argument. One of the world’s leading bureaucracies, Italy is prospering despite suffering the effects of “revolving door” government and business-oppressive social policies. Bibliography lists 6 sources. Power Point presentation available.
Filename: KSItalyBizEnv.rtf

Italy; Global Trade
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This 3 page paper considers Italy in terms of globalization and international trade. The paper looks at the goods that are imported and exported and identifies the import and export partners. The bibliography cites 2 sources.
Filename: TEitalyie.rtf

ITC eChopaul Case Study
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This 8 page paper looks at a case study provided by the student where ICT Ltd introduce a system called ‘eChopaul’ in order to create value in the supply chain for for soybeans in India. The writer answers four questions. The questions look at the objectives of the eChopaul system, the principles if supply chain management are seen, how it adds value and whether or not all parties to the transaction under the older system can still be ‘winners’ with the new system. The bibliography cites 2 sources.
Filename: TEechoup.rtf

iteamwork; Project Management Program
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This 3 page paper looks at the free to use collaboration tool to manage projects; iteamwork. The paper discusses how it is used, the features and strengths and the weaknesses and omission of the application. The bibliography cites 3 sources.
Filename: TEiteamwork.rtf

iTunes
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This 9 page paper looks At Apple Inc., iTunes. The considers three segments of the market that iTunes may appeal to, whether the business fitted in with the rest of Apple, identifies and discusses 3 competitors, considers how it may have benefited the community. A perceptual map of iTunes the competitors and the market segments is presented and the paper ends by considering the strategic reasons behind the launch of iTunes. The bibliography cites 10 sources.
Filename: TEitunespm.rtf

iTunes
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This 15 page paper examines iTunes using several analysis models, looking at its position when the service was launched. The models used are the 4 P's looking at product, price, placement and promotion, a SWOT analysis looking at strengths, weaknesses opportunities and threats, the 4 C's of consumers, competitors, company and community as well as the 6 M's of market, mission, message, medium, money and measurements. The paper also looks at the underlying strategy which explains why iTunes was launched and additional ways that the site could have been differentiated to gain further competitive advantages at the launch. The bibliography cites 10 sources.
Filename: TEitunes1.rtf

iTunes ; Will it Change the Marketing Tactics of Major Record Labels
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This 7 page paper looks at why and how the development of iTunes will impact the major record labels and the way in which they will have to change their marketing to sell music in the new digital environment. The bibliography cites 5 sources.
Filename: TEitunes.rtf

iTunes Marketing
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This 7 page paper looks at the marketing of Apples iTunes. The paper starts with the use of the personas framework, identifying three sample personas for the iTunes target market, looking at the firm on a positioning map against some competitors, then looks at the firm using the 4 P's and the 6 M's before considering why Apple launched the iTunes service. The bibliography cites 2 sources.
Filename: TEmaritunes.rtf

iTunes; Porters Five Forces Analysis
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This 4 page paper examines iTunes, a service that sells download music and tracks as well as video files. This part of Apple Inc., the company that also makes the iPod, dominates the download music industry. Porters five forces analysis is utilized to consider how and why iTunes has this strong position and the potential threats it may face. The bibliography cites 3 sources.
Filename: TEitunP5F.rtf