ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Is Brand Advertising a form of Social Pollution?
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This 6 page paper considers to what extent brand advertising is a form of social pollution and to what extent it may be argued as economically essential and culturally enhancing form of symbolic communication. The bibliography cites 5 sources.
Filename: TEsocpollution.rtf

Is Communication a Necessary Skill for Leaders?
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This 6 page paper looks at the importance of communication to organisational leaders. The paper agues that although communications skills may be desirable, they are only one of a multitude of favourable personality or skill factors, and that many leaders are able to avoid the need for communication skills use. The paper sites examples of leaders to illustrate the points raised. The bibliography cites 5 sources.
Filename: TEcomlea.wp

Is Corporate Culture and Potential Source of Competitive Advantage?
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This 4 page paper looks at whether or not a strong corporate culture has the potentials to be the source of competitive advantage, and if this is the case how the culture may lead to the realization of competitive advantage. The issue is discussed with the use real world cases to illustrate points raised. The bibliography cites 8 sources.
Filename: TEcultadvan.rtf

Is Corporate Social Responsibility Driven By Profit
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This 12 page paper considers is there is such as thing as corporate social responsibility and then looks at the ways in which the results of this approach can be measured. The paper focuses on environmental measurements. The bibliography cites 14 sources.
Filename: TECSRprof1.rtf

Is Corporate Social Responsibility in the Interests of Business and Society?
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This 10 page paper looks at the use of corporate social responsibility (CSR) policies and considers whether they are always in the interests of business and society. Different approaches to corporate social responsibility are discussed from the perspective of businesses and from the perspective of society as a whole in order to assess if, when and how CSR can be beneficial. The bibliography cites 10 sources.
Filename: TECSResp.rtf

Is Cost-based Pricing Limited to Commodities
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This 11 page paper consider the idea that cost-based pricing procedures are only really applicable with commodities. The paper looks at this from a marketing perspective and after defining and demonstrating an example of cost pricing the paper considers the models that are then used to test for a potential market and measure the sales in that market, such as Fourt and Woolock, SPRINTER and regression analysis, before coming to a decision. The bibliography cites 6 sources.
Filename: TEpricem.rtf

Is Culture a Barrier to Marketing Planning?
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This 12 page paper considers the statement that many researchers believe that culture is the real barrier to successful marketing Planning, this paper then discusses this with reference to both theory and example cases. The bibliography cites 20 sources.
Filename: TEintmkt.rtf

Is Culture the Ultimate Barrier to International Marketing?
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This 6 page paper looks at the barrier to international marketing and considers issues such as the use of brands, market entry, internal distribution, payment arrangements, product and promotion, as well as the different legal issues. The bibliography cites 10 sources.
Filename: TEculmkt.rtf

Is Ethics in Business an Oxymoron?
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This 5 page paper considers the role of ethics and business. Looking to a diverse range of arguments, from philosophers such as Socrates and Aristotle to Kant, Mills and Rand as well as commentators in the role of business such as Friedman the paper discusses the way in which businesses may or may not be perceived as ethical and the role they should have in defining their own ethical behaviour. The bibliography cites 6 sources.
Filename: TEethics.wps

Is Free Trade Fair Trade?
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This 10 page paper considers if the concept of free trade is one that will result in fair trade. The paper looks at the model of free trade and the arguments for and against the encouragement of fair trade and how this may be reflected in developing countries through the nominal and real level of wages. The bibliography cites 10 sources.
Filename: TEfairtrade.rtf