ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Investigating Brand Equity at Marks & Spencer
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An 11 page paper discussing regaining lost market share and enhancing brand equity. The company formerly was associated with good quality at reasonable prices, but perception of quality has declined and given prices the appearance of being too high. As other competitors entered the market and became aggressive in it, Marks & Spencer appears to have stood still. The issue here is to define and discuss brand equity, along with measures Marks & Spencer can undertake to increase theirs. The report is in the form of one to the company's board. Bibliography lists 11 sources.
Filename: KSmktgMS.rtf

Investigating Hotel General Manager Position
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A 3 page paper that discusses hotel management, what the general manager does, working conditions and job outlook. The essay includes examples from hotel general managers, illustrating the diversity of the job. Bibliography lists 5 sources.
Filename: PGhtgnmg.rtf

Investigating Team Selling at Imaginative Staffing
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A 3 page paper discussing the case of "Imaginative Staffing" and whether the firm could expect to benefit from adopting a team selling approach. Bibliography lists 6 sources.
Filename: KSmktgTeamSel.rtf

Investigating the Effects of International Knowledge Outsourcing
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A 7 page paper assessing the state of outsourcing of work such as software maintenance and other knowledge-based, non-manufacturing jobs. The purpose here is to present a research process outline suitable for conducting a quantitative study of the effects of outsourcing. Reliability and validity are paramount requirements for such research. This type of investigation can be of direct benefit to career-changers, industry recruiters and government policy makers, but only if it is based on sound methods and yields valid, unbiased results. Bibliography lists 7 sources.
Filename: KSresQuanOutsrc.rtf

Investigating The Feasibility Of Expansion into Australia
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A 15 page paper evaluating Australia as a likely site of expansion for an ice plant operation. Various points specific to Australia are examined, including the physical attributes of the country, the state of the economy, the projected future of the tourism industry, the education level of the people and the technological state of Australia. The paper concludes that feasibility studies would be well-placed in evaluating the tourist areas of either Brisbane or Melbourne as intended sites of the ice plant expansion. Bibliography lists eight sources.
Filename: Aussie.doc

Investigation Into Management Styles
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A 28 page thesis paper examining the differences between Harari's "Darth Vader School of Management" and the principles behind Deming's 14 Points, which provided the foundation for the modern TQM (Total Quality Management) theories. The paper investigates the hypothesis that while many companies have attempted a change from old-school management styles, those changes often are only superficial and do not excise the underlying old-style attitudes. A survey of 20 questions was administered to 30 employees of NorTel, at a manufacturing facility employing more than 7,000 employees. Bibliography lists 27 sources.
Filename: Manstyle.wps

Investing in a New Fitness Club -- Finding the Investors
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This 6 page report discusses the simple fact that the business ventures that prove to be the most successful are those with the best investors. When the combination of an entrepreneur with a particular vision is backed by the strength of a financial partner who has confidence in the venture, an important aspect of the overall business effort is satisfied. This is true in businesses ranging from restaurants to manufacturing. This report considers some of the ways investors can and should be attracted to efforts to open a health and fitness club. Bibliography lists 4 sources.
Filename: BWinvfit.rtf

Investing in China
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This 5 page paper provides an overview of the problems of investing in China. Bibliography lists 5 sources.
Filename: MHNonPro.rtf

Investing in Continental Airlines
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A 4 page paper convincing investors in Continental that their funds are well placed. The speaker at an investor meeting is charged with using ratios to convince investors that the airline can weather the pressures of greatly increased fuel prices; it provides a good return on assets; and has a good rate of return based on sales. Includes one chart and one table. Bibliography lists 3 source.
Filename: KSContAir.doc

Investing in HR Initiatives and Technology: A Research Proposal for Juicy Red Tomato Company
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This 5 page paper provides an overview of a research proposal for investing in HR change at a company called Juicy Red Tomato (JRT). Bibliography lists 5 sources.
Filename: MHHRRes.rtf