ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Internet Impact On Air Cargo
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5 pages in length. From shoes to skateboards, airline tickets to automobiles, electronics to jewelry and food to flowers, there is virtually nothing consumers cannot purchase from the Internet. Even the smallest companies are finding their consumer reach is significantly greater with the help of Internet business. For the air cargo industry, this explosion of consumerism means even greater business, inasmuch as these items must be delivered from the online merchant to the customer. Indeed, the influx of Internet usage with regard to end user productivity has enabled the air cargo industry to soar. Bibliography lists 5 sources.
Filename: TLCcargo.rtf

INTERNET MARKETING AND CONSUMER BEHAVIOR
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This 7-page paper discusses whether consumer behavior is different when it comes to Internet marketing versus the more traditional channels. Bibliography lists 3 sources.
Filename: MTinmacobe.rtf

Internet Marketing Differences Between Men and Women
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This 15 page report discusses the ways in which marketers must develop different marketing strategies if they intend to be successful in selling their products to both men and women via the Internet. Marketing experts and social scientists have become increasingly aware of the fact that men and women, boys and girls, use the Internet differently than one another. It only makes sense that those hoping to establish a sales presence in electronic commerce be well-aware of those differences and shaper their marketing strategies to meet the different gender expectations, use, and (of course) potential opportunities. Bibliography lists 8 sources.
Filename: BWintgen.wps

Internet Marketing Efforts Of Federal Express And The US Postal Service
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A 7 page paper primarily comparing the websites of Federal Express and USPS. Internet marketing is growing in size, but many companies and organizations find they are unsure of what direction their Internet efforts should take. The US Postal Service presents a far different image through their website than through their aggressive broadcast advertising, with the website being little more than a means of urging purchase of post office-related items for gift giving. Federal Express' site is far more useful, and is intriguing in its registry center for government departments shipping documents or packages under the blanket contract held with FedEx. Bibliography lists 9 sources.
Filename: FedExPost.wps

Internet Marketing Options for a New SME
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This 3 page paper considers potential marketing options for a new medium sized e-business. Choices such as search engines, banner advertisements and viral marketing are discussed along with a potential way of monitoring the sales that the different marketing sources create. The bibliography cites 3 sources.
Filename: TEinmarsme.rtf

Internet Marketing Strategy; A Comparative Case Study
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This 6 page paper looks at two different commercial internet sites and considers their similarities and differences in terms of target market, segmentation, web design and marketing as well as general strategies. This case uses d store and Myer's. The bibliography cites 4 sources.
Filename: TEmarint.wps

Internet Marketing's Continued Evolvution
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An 8 page paper discussing issues of consumer behavior, promotion strategy and product positioning on the Internet as its use continues to grow. With all that is uncertain about the evolution of Internet commerce and the final path it will take as it continues to change, marketers can be certain that they will be required less to guess what consumers are doing. Tracking and data mining software increasingly will be in operation to give statistical reports about what consumers are doing on the Internet and will give marketers a quantitative base from which to work. Bibliography lists 7 sources.
Filename: KSintMktg00.rtf

Internet Marketing; A Case Study
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This 8 page paper considers why and how a florist may seek to develop and promote themselves on the web. The first part of the paper considers the value that may be gained, the second part of the paper uses the SOSTAC model; situation, objectives, strategy, tactics, action, and control in order to develop a marketing strategy. The bibliography cites 6 sources.
Filename: TEdaisyf.rtf

Internet Recruiting:
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This 5 page paper discusses Internet recruiting and its benefits to both employer and employee. This paper examines how and why Internet recruiting is used, and the benefits of this method. Bibliography lists 5 pages.
Filename: GSRecrut.rtf

Internet Retailing; Creating a Profit;
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This 5 page paper looks at the problems of internet sales which do not yet create a profit whilst having huge future potential. The paper uses the case study of a major food retailer in Australia; Woolworth's. The paper looks at the systems, including operational and accounting as well as a brief SWOT analysis. The bibliography cites 5 sources.
Filename: TEauswol.wps