ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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International Marketing; The Dominance of US Brands and a Marketing Plan
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This 12 page paper is written in two parts. The first, and largest part of the paper discusses a statement that argues the most successful global brands come from America, and although global brands may come form any country, that "the US is better at the practice of branding than other country". This includes consideration of what makes successful branding marketing and the sources of any advantages the US may have. The second part of the paper produces a marketing plan for a company looking for a new market; the market is china and the product cosmetics. The bibliography cites 8 sources.
Filename: TEUSbrand.rtf

International Marketing; The Problems of the Beef Crisis in Europe
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This 5 page paper looks at the recent problem with BSE found in beef cattle in Europe and considers the problem form an international marketing perspective, considering how this product may be transformed into a saleable product once the crisis is under control. The bibliography cites 5 sources.
Filename: TEbeefma.wps

International Mobile Phone Industry
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Expansion Persuasion and Justification: A 12 page exercise in persuasive writing. The first third of the paper presents a report written by a technology director to the CEO of an Australian company providing cellular telephones, a report in which the director seeks to persuade the CEO to agree to allow the company to enter the Chinese market. The remaining two thirds of the pages here assesses the report in terms of the context of PAIBOC (Purpose, Audience, Information, Benefits, Objections and Context). Bibliography lists 6 sources.
Filename: KScellIndChina.rtf

International Negotiations
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This 19 page paper considers how international culture can cause conflict and create misunderstandings and clashes in the international environment. The paper stars by examining the potential sources of the barriers and then looks at the way these barriers may be reduced or overcome during a negotiation process. The paper brings together theory and practice. The bibliography cites 13 sources.
Filename: TEintnego.rtf

INTERNATIONAL PLANT
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This article describes the steps that need to be considered when a sneaker plant moves into an underdeveloped nation. Bibliography lists 2 sources.
Filename: MTintpla.rtf

International Pricing
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A 6 page paper discussing how pricing issues for Northern Irish companies are affected by the UK’s non-member status in the union for common currency, and extending to international pricing beyond Europe. These companies’ pricing considerations can be more reliably based on the relative value of the good or service in the markets in which the companies wish to enter. Either prices will need to be adjusted according to local consumers’ view of the value of the good or service, or these companies will need to ensure that the marketing function is able to increase consumers’ perceived value. Bibliography lists 10 sources.
Filename: KSmktgIntlPric.rtf

International Pricing
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A 7 page paper discussing how pricing issues for Northern Irish companies are affected by the UK’s non-member status in the union for common currency, and extending to international pricing beyond Europe. These companies’ pricing considerations can be more reliably based on the relative value of the good or service in the markets in which the companies wish to enter. Either prices will need to be adjusted according to local consumers’ view of the value of the good or service, or these companies will need to ensure that the marketing function is able to increase consumers’ perceived value. Bibliography lists 11 sources.
Filename: KsmktgIntlPric2.rtf

International Real Estate Investment Questions
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A 10 page paper (with no introduction or conclusion) answering 4 questions addressing considerations that international real estate investors need to make when assessing the viability of potential projects. Questions address issues such as currency risk; Value at Risk; external environments in several countries; determining the net present value (NPV) of several potential investments; country risk and other related considerations. Bibliography lists 7 sources.
Filename: KSintlRealEst.rtf

International Security Protection
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A 4 page proposal of International Security Protection to a multinational business anticipating the need to create and maintain an expatriate workforce in developing countries. The company offers its mission statement, its philosophy and a list of services it will provide for the multinational organization. Services include cultural awareness training, physical protection and building security in the host nation. Bibliography lists 3 sources.
Filename: KSsecProp.rtf

International Standards for Occupational Safety and Health
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A 10 page paper discussing the International Labour Organization's conventions 155 and 164 of 1981 and their applicability to the laws of Western Australia. The paper discusses the broad perspective of the conventions with particular attention to Articles 16 and 19 of convention 155. The first addresses the responsibility of employers to provide safe workplaces; the second reiterates that message but also requires employees to act in ways consistent with their employers' safety instruction and provision. The paper discusses the case of CSR Limited in Western Australia. Bibliography lists 15 sources.
Filename: KS-ILOwAus.wps