ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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International Management
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This 12 page paper answers the question of why one should study international management. Within that context a variety of factors are observed as they pertain to culture, religion and the law. Product applicability and marketing considerations are also reviewed. Bibliography lists 11 sources.
Filename: Mgtinter.doc

International Management and Travel -- Keeping All the Balls in the Air
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This 5 page report discusses the fact that a business executive who travels the world for his or her company must be able to manage (or juggle) a number of unique concerns related to dealings with clients, co-workers, vendors, and government agencies throughout the world. International travel, in an of itself, is challenging. Add to that the differences that exist in cultural nuance, ways of conducting business appropriately, attitudes related to gender issues, and language barriers and many usually imperturbable business people may find themselves faced with challenges for which they are totally unprepared. The pharmaceutical industry is highlighted. Bibliography lists 5 sources.
Filename: BWintgst.wps

International Marketing
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This 12 page paper discusses why companies engage in international marketing rather than a series of national marketing strategies. The paper starts by looking at models and theories that explain how and why companies internationalize and then looks at the way this reflects on marketing strategy choices. The paper argues as the companies get larger there is a natural progression to increased use of standardized international marketing. The bibliography cites 12 sources.
Filename: TEintermark.rtf

International Marketing - Websites
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A 3 page paper reviewing several of Coca-Cola's and Pepsi's international websites, including those of Japan, France, Russia, Australia and Belgium. Each features the companies' logos, and most are tailored to the country they target. Bibliography lists 3 sources.
Filename: KSmktlIntlCokeP.rtf

International Marketing and Freer Trade Among Nations
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A 5 page paper discussing international marketing’s role in increased global trade. The purpose of marketing, of course, is to increase sales of goods and services. International marketing continues to grow in stature and practice with increasing globalization, and as such, directly contributes to increased and freer trade among nations. Bibliography lists 2 sources.
Filename: KSmktgIntlFrTr.rtf

International Marketing at Starbucks Coffee
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A 20 page paper discussing Starbucks' growth in international business, particularly in the European Union. From its origins in Seattle several years ago, Starbucks has grown quickly in its domestic market and now seeks to become a truly international company. With shops in several nations in Europe and the Pacific Rim and plans to open many more, Starbucks is well on its way. It digressed to mistaken diversification for a time but has since returned to its core compentency of selling coffee. Bibliography lists 14 sources.
Filename: KSstarbucks.wps

International Marketing Negotiations
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A 5 page paper discussing international marketing negotiations and tactics between high and low contact countries. Also discusses cultural differences that affect marketing strategies as well as how Europe's shift to a common currency will help with marketing and trade internationally. Bibliography lists 4 sources.
Filename: Intlneg.doc

International Marketing Research Methodological Choices
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If a company wants to enter a new market it is advisable for the firm to undertake market research before launching in the new market. This 6 page paper considers the different approaches that could be taken by a firm wishing to expand into a new market and gives some advice on a suitable methodology. The bibliography cites 5 sources.
Filename: TEinresmeth.rtf

International Marketing; Considerations Entering a Non English Speaking Market
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This 15 page paper looks a some of the issues and concerns which need to be looked at when a firm from an English speaking country looks at expanding into a non English speaking country, including understanding the market, the different culture, distribution patterns of expansion and the way that brand and company image should be managed. The bibliography cites 16 sources.
Filename: TEnoneng.rtf

International Marketing; The Case of BMW
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This 9 page paper considers how BMW approach the marketing of their products internationally. The paper examines the evidence for standardisation and customization with BMW marketing, citing different marketing campaigns to illustrate points raised. The bibliography cites 12 sources.
Filename: TEBMWmarketing.rtf