ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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International Expansion
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This 9 page paper considers a fictitious case of a Nigerian business which wants to expand internationally. The paper outlines different areas of consideration for the business in determining its expansion strategy. This includes the internationalisation process, international market research, selecting the market, methods of market entry as well as international pricing and arranging payments. The bibliography cites 7 sources.
Filename: TEinigeria.rtf

International Expansion
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This 17 page paper looks at different aspects of international expansion. Using the example of an Asian clothing company the paper looks at the different ways of entering a new market, considers which country would be a good target and justifies this by examining market information. The paper then looks at how international cultural issues may impact and the way that currency exchange rate risks may be mitigated. The bibliography cites 12 sources.
Filename: TEintxpan.rtf

International Expansion Brand Strategies
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This 4 page paper uses Nike as an example to examine the strategy that may be used by a company expanding and operating in international market. The paper outlines the two main choices of standardisation or customisation and then looks at Nike’s own stratagem and how it may be classified, giving examples of the strategy in action. The final part of the paper looks at how the strategy can be seen though the use of the 7 P’s. The bibliography cites 6 sources.
Filename: TEnikebr.rtf

International Expansion for Drambuie
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This 10 page paper looks at the way a company can plan and undertake expansion. The way that target markets can be identified is considered and the different approaches to market entry are discussed before issues of marketing in a new market are discussed. The case of Drambuie is used as an example but the paper is based on theory and could be applied to many other companies. The bibliography cites 15 sources.
Filename: TEdrambu.rtf

International Expansion of GM
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A 10 page research paper which examines the global expansion of this the world's largest car manufacturer. This international expansion worked well for GM in the early 1990s, but has faltered in recent years with problems also developing at home with workers in the U.S. Bibliography lists 11 sources.
Filename: Interngm.wps

International Expansion; The Decision Making Process
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This 6 page paper considers three potential destination for the expansion of a water filter company; Iran, Nigeria and Kenya. After outlining why the company wants to expand and the benefits the paper briefly compares the economic and political environment in each country and then looks more closely at Kenya as a potential destination. The bibliography cites 5 sources.
Filename: TEkenwat.rtf

International Factor Movement and Trade
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This 4 page paper considers how international factor movements; movements of labour and capital, can substitute for trade. The paper uses examples to illustrate points raised. The bibliography cites 6 sources.
Filename: TEfacmov.rtf

International Financial Markets’ Influence on the Growth of Multinational Enterprises
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A 16 page paper discussing the growth of international financial markets over the past generation and the positive effects that they can have on the growth of multinational organizations. The growth of international financial markets has increased along with rates of globalization, benefiting multinational organizations in their efforts to grow and expand their businesses. As the example of Dow Chemical illustrates, the use of international financial markets can contribute to the growth of MNEs in more ways than only active production or active sales. They allow the MNE to leverage their operations to be more predictable in ultimate financial performance, to a degree that would not be possible without the existence of these international financial markets. Bibliography lists 14 sources.
Filename: KSfinIntlMkts.rtf

International HRM
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This 19 page paper considers the major issues involved in transferring human resource management strategies from the headquarters of multinational enterprise to subsidiaries in other countries. The paper analyses the way in which international human resource management differs from HRM in single national context due to the diversity of culture. The paper uses Hofstede's framework to develop an understanding of the complexities of the situation. The bibliography cites 17 sources.
Filename: TEintHRM.rtf

International Human Resource Management
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A 11 page paper looking at the implications of managing international human resources. Looks at issues such as cultural differences, wages and compensation, strains on expatriated managers, and legal requirements. Bibliography lists 10 sources.
Filename: Resman.doc