ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Integrated Marketing Communications
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This 10 page paper first provides an explanation of integrated marketing communications, a process wherein all forms of marketing and advertising carries the same message to consumers and identifies some of the types of media that may carry that message to consumers. The essay then describes a case study of integrated marketing communications for one arm within the Sears corporation – the Sears Home Services business. The writer relates how Sears approached their integrated marketing program and the results of their evaluation of the program. Bibliography lists 10 sources.
Filename: PGsrsimc.rtf

Integrated Marketing Communications - An Analysis
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A 43 page paper. The integrated marketing communications process puts one single, unifying message in front of consumers. Any communication message from the company, whether it is a public relations spot or a full-fledged marketing campaign carries this one message. This paper begins with an introduction that comments on advertising and the hierarchy of effects. It then explains and discusses the differences between integrated marketing communications (IMC) and traditional marketing communication. This is a comprehensive discussion of what IMC is and how it works, ending with a table illustrating the differences between IMC and traditional models. Next, is a brief discussion of the criticism levied against IMC and rebuttal. The writer then presents the results of some IMC campaigns and finally discusses the best uses for the IMC approach. 1 Table included. Bibliography lists 17 sources.
Filename: PGimc.rtf

Integrated Planning
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Grampian Country Food Group: A 7 page paper using the UK's Grampian poultry producer as example in those aspects required in strategic and integrated planning. The paper discusses why a model is beneficial. It includes discussion of the components of that model as well as cautions against pitfalls. Bibliography lists 4 sources.
Filename: KSgrampian.wps

Integrating Business Values: The Legality, Morality and Social Responsibility of The Philip Morris Tobacco Company
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This 10 page paper examines one current, specific and controversial business action or practice from a three value perspective: law, ethics and social responsibility. This paper outlines the basic legal, ethical and social issues surrounding the operation of the Philip Morris Tobacco Company, including the controversies surrounding their promotion and sale of tobacco products that are addictive and cause serious and life-threatening illnesses. Bibliography lists 8 sources.
Filename: MHPhilMo.wps

Integrating Employees Following a Merger
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This 12 page paper considers issues concerning the integration of employees following a merger. The paper looks at the way surveys can take place to assess the level of integration, the importance of communication, the way change may be managed, the approaches to training and benchmarking. The bibliography cites 11 sources.
Filename: TEintemerger.rtf

Integrating Foreign Employee
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This 5 page paper presents a scenario wherein a Japanese female engineer for a multinational corporation is assigned to the company's U.S. site for a six-month training program. The young women does not interact with others and seems to be alienated from the workplace. The essay discusses strategies for integrating this young women into the company and community more effectively. Bibliography lists 4 sources.
Filename: PGtmp.rtf

Integrating Kotter's Eight Steps With Matteson's Ideas
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An 8 page paper that begins by reporting the most common errors companies make when trying to implement changes. Kotter offers eight steps to overcome these common errors. Each step is explained. Concepts and principles offered by Ivancevich and Matteson in their text, Organizational Behavior and Management. Bibliography lists 2 sources.
Filename: PGkotr.rtf

Integrating Three Interrelated Business Articles
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5 pages in length. The writer demonstrates how three interrelated articles on total quality management are integrated into one common thesis. No additional sources cited.
Filename: TLCinteg.wps

Integration of Data Communications Technology
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This 18 page report discusses the issue of integration in data communication applications and processes. The development of integrated systems for data communications and the ongoing technological advancement related to such integration efforts have been key factors in the progression of the computer industry and the ease and efficiency by which businesses and individuals have become comfortable in the "information age." This report examines the development, implementation, and future of integration in data communications. Bibliography lists 17 sources.
Filename: BWcomtech.rtf

Integration of Elements for Effective Marketing Communication
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10 pages in length. Just about everyone agrees that integrated marketing communications is a good thing. It tends to be intuitive that each piece of the marketing mix should work in unison, leveraging the other pieces' strengths and presenting a consistent set of benefits and images to the customer. A fully integrated program makes the best use of advertising, public relations, database marketing, direct response, sales promotion, as well as other communications vehicles. Bibliography lists 22 sources.
Filename: JGAefmkc.wps