ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Innovation at Sony
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This 17 page paper considers why Sony many be seen as a leader in innovation. The writer looks at the history of innovation at Sony, including products such as the Walkman and the PlayStation and the way in which these products have been developed. The development includes consideration of consumer responses, the need for creativity in development and marketing, and the need for organisational structure and culture to facilitate and encourage innovation. The paper ends with consideration of the future and ongoing product and service developments, including the new life assurance company. The bibliography cites 20 sources.
Filename: TEsony01.rtf

Innovation Diffusion
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This 5 page paper examines how innovation diffusion takes place using the example of the iPod to show the process. The paper considers the role of the technology, marketing, supporting services and the competition in the way it is adopted. The bibliography cites 5 sources.
Filename: TEinndif.rtf

Innovation in Advertising?: "The Hidden (in Plain Sight) Persuaders"
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A 3 page discussion of BzzAgent, an advertising company that promotes their product through word-of-mouth by providing products to volunteer reviewers. Based on a December 5, 2004 article by Rob Walker in the New York Times, this paper discusses the motivation of those that review the products, the ethics of such advertising and its probable longevity. No additional sources are listed.
Filename: PPbzzAgn.rtf

Innovation In Three Companies
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A 5 page paper that discusses innovations adopted in three companies and the impact of the innovations. The companies are Wal-Mart, H&M Hennes & Mauritz AB, and Daimler AG. Bibliography lists 11 sources.
Filename: PGinv3co.RTF

Innovation, Creativity and Design and Their Business Applications
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This 3 page paper defines the terms innovation, creativity and design, and discusses their application to business. Bibliography lists 2 sources.
Filename: HVInCrDe.rtf

INNOVATION, DESIGN AND CREATIVITY
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This 3-page paper focuses on the similiarities and differences between innovation, design and creativity and how they apply in a business context. Bibliography lists 3 sources.
Filename: MTinodescr.rtf

Innovation: Why It's Needed and Overcoming Barriers
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A 60 page paper discussing effects of innovation, focusing on its benefits. Creativity and innovation have been the buzzwords of the past decade and even longer. Many organizations find that fostering innovation is far more difficult than discussing it, however. The study discussed here includes an extensive literature review and exploration of practical innovation issues at several companies. The author concludes that the organization studied needs to institute programs that can positively contribute to an internal climate and culture more conducive to creativity and innovation. Bibliography lists 40 sources.
Filename: KSinnovate60.rtf

Innovations for Wal-Mart
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A 9 page paper making several recommendations for Wal-Mart at the end of 2006, after Maryland targeted the company for health care contributions and after a Maryland court denied the requirement. Wal-Mart is beginning to be more outwardly-focused than in the past; the paper recommends expanding the location of primary care clinics in Wal-Mart stores; expanding its $4 prescription program currently available only in Florida; subsidizing direct health care costs of employees; surveying employees directly to discover their wants and needs; and requiring the use of biofuels in all Wal-Mart vehicles where biofuel is available. Bibliography lists 12 sources.
Filename: KSwalmInnovt.rtf

Innovative Management
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This 4 page paper discusses different levels of innovative management, different drivers of innovative management, and how they relate to strategy theory. Bibliography lists 12 sources.
Filename: HVJenkin.rtf

Innovative Suggestions for Kmart
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A 3 page assessment of Kmart’s current retail status and suggestions for improvement. Bibliography lists 3 sources.
Filename: PPkmart.rtf