ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Increasing Wine Sales through Employee Training
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A 15 page paper discussing the state of the global wine industry; the benefits of training employees; and current changes in wine consumption in Singapore to assess the likely outcome of training wait staff in their employers’ wine selections. There appears to be a wealth of opportunity to increase wine sales in Singapore’s restaurants, as several Singapore hotels already have discovered. Growth of wine consumption in Singapore; the great availability of southern hemisphere wines; increase in international travel; and pursuit of enhanced customer service all contribute to making training in wines worthwhile for Singapore’s restaurants. As sound and effective training usually does, restaurant owners can expect to see increased sales of wine as the result. Bibliography lists 15 sources.
Filename: KSmktgWineSingRes.rtf

Independent Garden Center Marketing
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8 pages in length. A retailer says, 'if the chains are steamships plowing through the ocean, then we have to be the cigarette boats zipping around and through them and changing direction on a dime. That must be our advantage when going up against the tremendous cash and resources of the biggies.' Landscape plants are available at nearly every home-oriented center or grocery store, but knowledge of them is not. The independent garden center certainly faces challenges when a giant discounter shares their market, but the independent has advantages that the corporate giant does not. This paper presents a few of those advantages. Bibliography lists 11 sources. Gdn-Ctr.rtf
Filename: Gdn-Ctr.rtf

INDEPENDENT SALES CONSULTANTS - AN ANALYSIS
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This 4-page paper examines the direct selling industry (with companies such as Mary Kay, Avon and Tupperware) and discusses its history and size. Also discussed are the difference between legitimate direct sales companies and pyramid companies. Bibliography lists 4 sources.
Filename: MTdirsal.rtf

India and its Role in Global Trade
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This 6 page paper examines India as a source for global business. Several trade agreements are noted, inclusive of NAFTA. Bibliography lists 4 sources.
Filename: SA538Naf.rtf

INDIA AND SOFTWARE SECTOR: ARTICLE SUMMARY
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This 5-page paper attempts to link India's growing software industry with a potentially growing economy. The thesis of the paper is that the industry cannot carry an economy with other poorly performing sectors. Bibliography lists 2 sources.
Filename: MTindsof.rtf

India as a Business Destination
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When a company considers expanding internationally the environment in the target country has to be carefully assessed. This 16 page paper assesses India as a potential target country, examining the international, economic, political, legal and social environment. The paper then considers the different modes of entry that may be used. The paper uses the example of an Australian construction company, and also looks at the construction industry in India. The bibliography cites 12 sources.
Filename: TEindia1.rtf

India or Malaysia
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This 11 page report compares the pros and cons of doing business in Malaysia or India. Using the construct in which a company in the United States has a partnership with a firm that relies on its partnership with a manufacturing organization in Asia, the report considers Malaysia and India in terms of: The financial system of the country and its central bank; government involvement; wage and price controls throughout the individual economies ; and, regulatory constraints. Bibliography lists 10 sources.
Filename: BWthaiwk.wps

India's Leather Industry
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A 9 page paper discussing the history, growth and current state of India's leather industry. Large and modern production facilities as well as subsistence farmers participate in the industry; the largest provide garments and shoes for Europe and US markets. India has fought the stereotype of poor quality for years, and it appears that its leather industry could be coming into its own now. Current complaints by PETA maintain that cows are cruelly treated, and the paper recommends ensuring that this is not the case or rectifying it if the charges are true. Otherwise, the industry holds even greater promise for the future. It already is a significant contributor to India's overall economy. Bibliography lists 10 sources.
Filename: KSIndiaLeather.wps

India’s High Tech Industry: Successes and Shortcomings in the Software Export Industry
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A 10 page overview of India’s past and future in the high tech industry. This paper reviews India’s recent business history, recounting statistics, successes, and limitations. The author contends that While India has enjoyed a reputation of producing top players in the software design industry, many of those players must seek work outside the country. There are, in fact, many other shortcomings which act to limit India’s potential in this industry. The establishment of the high tech infrastructure needed to support software design and manufacture, software diversification, and the identification of other potential markets for export are items of priority for India in today’s complex business arena. Bibliography lists 8 sources.
Filename: PPindSft.rtf

India’s International Relations
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A 6 page paper discussing India in terms of national security affairs research. US relations with India never have been adversarial, though some economic events under previous governments – such as the Indian government’s nationalization of a Coca-Cola factory in the 1970s - have strained relations for a time in the past. India’s status as a nuclear power and condemnation of terrorism dictate the wisdom of retaining friendly relations with the country, and growing economic relations help to cement that underlying relationship. Bibliography lists 8 sources.
Filename: KS-IndiaIntl.rtf