ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

Ikea in China
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Ikea have had some difficulties in the Chinese market. This 3 page paper looks at what the problem is, develops some marketing objectives, identified the target market and then uses the 4 P’s model to make some marketing strategy recommendations. The bibliography cites 2 sources.
Filename: TEikeach.rtf

IKEA in the UK
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This 3 page paper examines IKEA in the UK using a SWOT analysis to look at the strengths, weaknesses, opportunities and threats and a PEST that looks at the political, economic social and technological influences on the company. The bibliography cites 5 sources.
Filename: TEikea01.rtf

IKEA Invades America
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This 7 page paper uses a case study of IKEA to explain its product strategy, its business model, it growth options and any potential changes to its marketing strategy. Bibliography lists 2 sources.
Filename: HVIKEA.rtf

IKEA North America L.L.C. - Marketing
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A 15 page paper that not only addresses issues directly associated with IKEA home furnishings company but also provides explanations of a variety of aspects of marketing. These include: marketing systems and marketing research; internal sources of marketing information; IKEA product differentiation strategies; product life cycle, including explanation of the four stages in the cycle; distribution channels; Online marketing and its values; definition of different terms, such as product hierarchy; the differences in marketing services versus goods; pricing strategies; price elasticity of demand. Bibliography lists 17 sources.
Filename: PGIKEA.rtf

ILI Case Study
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This 4 page paper examines the case study of ILI supplied by the student, the case concerns an early internet auction company. The paper explains and examines the strategy being used by the company.
Filename: TEILI001.rtf

Image Analysis Of Two Different Advertisements
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3 pages in length. The desire to enhance physical features with such tools as color and adhering objects to the body has held historical importance throughout the human time line. Whether for personal or cultural identity, adorning the body serves to distinguish social status and gender; some cultures engage in the practice of physical mutilation as an expression of beauty while others cover their flesh in permanent artwork. Contemporary society has not only continued the practice of personal adornment as a statement of identity but has done so to the point of tapping into the duality of vanity and insecurity, with women especially being targeted to always second guess their beauty by the barometer of media influence. Bibliography lists 2 sources.
Filename: TLCanalads.rtf

Image and Results in the Pharmaceutical Industry
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A 7 page paper discussing problems in the pharmaceutical industry in the US and its likely outlook for the early part of the new century. There is little new in the pharmaceutical industry in the pattern of long development times, high R&D costs and efforts to recoup costs and generate profits in the relatively short time that the developing company has protected rights to a formula. What is new is the growing complexity of the diseases and conditions now under study and the immense increases in costs over the years. Some point to the fact of 2001’s 4.4 percent growth as a mark of doom, but that likely is not the case. The general economy grew during the same period only by just over 2 percent. Growing at only twice the rate of the national economy generally is not a sign of doom. Bibliography lists 8 sources.
Filename: KSmgmtPharmaMkt.rtf

Image Problems
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Society Causes its Own Dysfunction Regarding Body This four-page-paper discusses society's part in our body image beliefs. Whether we equate thinness with success and attractiveness with popularity are all detailed. Bibliography lists two sources.
Filename: CWbodima.wps

Images In Advertising / How They Manipulate The Consumer
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A 5 page research paper that discusses how advertising campaigns use specific images to manipulate the consumer into believing he or she must have the product. The images appeal to basic and universal desires which is the reason they are so successful. Specific images and companies are used as examples. Bibliography lists 4 sources.
Filename: Advrimag.doc

Images of Organization by Gareth Morgan: An Analysis.
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4 pages. This is an in-depth look at the management techniques that can be utilized within an organization. The student studying this book should consider that in order for an organization to work efficiently, the manager should take the responsibility of thinking about the plans for planning and designing the work, while the workers are left with only the task of implementation.
Filename: JGAimorg.doc