ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Identifying and Managing Workplace Conflicts
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This 8 page paper provides an overview of methods for identifying and managing workplace conflict. This paper considers both the positive and negative aspects of conflict. Bibliography lists 5 sources.
Filename: MHConflic9978.rtf

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan
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This 12 page paper examines different data needed as part of a marketing plan for a budget hotel located in Aqtau in Kazakhstan. The paper considers the demographics of the target market and other factors such as psychographics, geographical appeal, social and cultural factors. The paper than considers the micro and macro competition that should be considered in any marketing plans. The bibliography cites 8 sources.
Filename: TEkazahot.rtf

Identifying Risk
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A 3 page paper discussing project risk and presenting a risk assessment matrix. The matrix assigns weight to each risk to determine overall effect. Bibliography lists 3 sources.
Filename: KSproPlRskMatx.rtf

Identifying The Knowledge Assets, Knowledge Needs And Knowledge Management Opportunities At Dirt Bikes USA
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4 pages in length. The overall context of the organization reflects the vision of owners Carl Schmidt and Steven McFadden: Maintaining a very friendly family atmosphere, attention to and encouragement of teamwork, detail and quality, as well as ongoing learning and innovation. Everyone – from the owners down through company employees to distributors and retail customers - are involved in the continual progression of Dirt Bikes' service and products. From this context comes a company whose product is a direct reflection upon what its consumers want and whose service illustrates how important its client base is to the company's overall survival. Bibliography lists 5 sources.
Filename: TLCDirtBikes.rtf

Identifying the Problems of an Enrolment Process
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This 7 page paper considers an enrolment process supplied by the student and shows how, with the use of a process flow chart the process can be analysed and the problems identified. The paper also includes a solution to the problem and a new process flow chart to illustrate the increased efficiency of the new system. The bibliography cites 5 sources.
Filename: TEenrolprob.rtf

If Marketing Aims To Meet Customer Expectations Why Are Consumer Rights Such An Issue Today?
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This 10 page paper considers why there are still issues concerning customer rights when there is a competitive environment and marketers are trying to satisfy customer demands. The paper examines this from a corporate social responsibility perspective (CSR) considering the needs to balance different stakeholder needs and assess the pressures for and against increasing the level of consumer rights and other social issues that are embodied in corporate strategy. The bibliography cites 7 sources.
Filename: TECSRmark.rtf

iGetSmart.com
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A 10 page paper discussing this company serving as an electronic meeting place between the print industry and those customers needing printing services. The software used allows for budget and inventory management, and there also is a business-to-business shopping mall for those customers not large enough to need the full service of the management function. The paper surveys the company's history, purpose and future. Bibliography lists 11 sources.
Filename: KSiGetSmart.wps

IKEA -- Letting the Buyer Define What the Product Will Be
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This 5 page report discusses the concept presented 40 years ago, in Theodore Levitt’s Marketing Myopia when he wrote: “The seller takes his cues from buyers in such a way that the product becomes a consequence of the marketing effort, not vice versa.” The Swedish furniture chain IKEA has made it clear that it understands such “issues” and is used as an example of providing the product the consumer wants and needs. Bibliography lists 8 sources.
Filename: BWbuyers.rtf

IKEA -- The Swedish Furniture Company with Very Different Ideas
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This 8 page report discusses the Swedish furniture chain IKEA. With the slogan “affordable solutions for better living,” IKEA appeals to people who understand that functionality has its own form of beauty and style. The company also explains “ours is not a flashy crusade” in its “Unboring Manifesto” in which it makes it clear that they understand that people “who really needed a more beautiful home weren’t able to afford it.” The end result has been a success story in which one company is able to transcend national boundaries in order to successfully appeal to a far greater number of consumers. Bibliography lists 4 sources.
Filename: BWikea.rtf

IKEA and the Creation and Maintenance of a Healthy Organizational Culture
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This 10 page paper examines IKEA and takes a look at its corporate culture. Recommendations are made. Research is provided to support the assumptions. Bibliography lists 8 sources.
Filename: SA805IK.rtf