ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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IBM And Lenovo
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This 4 page paper discusses Lenovo's acquisition of IBM's PC and Laptop division. The essay begins with a very brief description of IBM and Lenovo. The advantages of the merger for both companies is discussed, including trends in the global PC market. finally, the writer comments on the risks of the acquisition, for example, will Lenovo be accepted by the U.S. market. bibliography lists 4 sources.
Filename: PGIBMLV.rtf

IBM and Sales to Russia
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6 pages in length. IBM entered a guilty plea to selling sixteen computer work stations and a super computer to a Russian nuclear weapons laboratory. The sales occurred in 1996 and 1997 and were completed without IBM having obtained the necessary federal licenses required to sell computers for military purposes. While IBM agreed to pay an 8.5 million dollar fine, an executive with IBM acknowledged that they knew the computers might be used for the building and testing of nuclear weapons. This paper answers some specific questions regarding this sale. Bibliography lists 4 sources.
Filename: JGArsibm.wps

IBM Case Study
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This 6 page paper looks at an IBM case in which IBM Global Services have to make a strategy decision. The paper undertakes a SWOT analysis and considers the options. The second part of the paper looks at the finical performance of the compnay in the financial year 2004/5. The bibliography cites 3 sources.
Filename: TEcaseIBM.rtf

IBM Case Study
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This 7 page paper examined a Harvard Business Studies Case; IBM’s Diversity Strategy; Bridging the Workplace and the Marketplace, looking a the way the company has changed, why it has worked and how the company may continue to use a diversity strategy to gain value in the future. The bibliography cites 9 sources.
Filename: TEIBMcul.rtf

IBM Services Case Study
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This 3 page paper examines a case study supplied by the student and answers questions concerning the position of IBM, resources, capabilities and distinctive competencies and the critical strategy issues. The bibliography cites 4 sources.
Filename: TEIBMcase.rtf

IBM Systems and Technology Marketing
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This 8 page paper examines the marketing approach of IBM Systems and Technology, part of IBM, in order to determine whiter or not they are a marketing orientated firm. The paper includes a discussion on the propose of marketing in a modern organization, a SWOT analysis of the marketing, consideration of the B2B model and the use of customer relationship management, the marketing mix and the general marketing strategy. The bibliography cites 8 sources.
Filename: TEibmsystem.rtf

IBM's Role In Destroying Global Economic Barriers
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A 15 page research paper primarily focusing on the success of IBM, Inc., in working within the "global village." The paper gives of view of a long-past IBM and an overview of global economics, comparing points with Karl Marx's Das Kapital. It discusses the blurring of physical national boundaries, technology's role in the advent of the "global village," and the limitations of host-country governments to regulate much of the information and capital that move across-and over-their borders. Bibliography lists 12+ sources.
Filename: IBM.wps

IBM's Role in the Holocaust
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This 11 page paper looks at the Holocaust and how IBM technology facilitated the destruction of the Jews. Several points are noted and thoughtfully discussed. Was IBM knowledgeable about the Holocaust? How IBM profited is at the crux of the technical issues involved. Bibliography lists 10 sources.
Filename: SA307IBM.rtf

IBM's Shift in Strategy
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An 8 page paper discussing IBM’s turnaround in the early 1990s. IBM owed a debt of gratitude to General Motors in the early 1990s, for it was only GM that prevented IBM from leading the nation in business loss. The company began recovering as the 1991-92 recession eased and IBM was profitable once again, but only momentarily. "In the first quarter of 1992, net profits were $642 million compared to a net loss of $285 million in the first quarter of 1993" (House and Greene, 1992). Though Big Blue had made some changes, it remained as aloof from customers as ever. New CEO Lou Gerstner changed IBM’s focus, however, bringing it back to the reality of needing to provide value for the customer. Bibliography lists 3 sources.
Filename: KSibmStrat94.rtf

IBM; A SWOT Analysis
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This 5 page paper is a SWOT analysis of IBM, looking at the strengths and weaknesses as well as opportunities and threats the analysis includes issues such as culture, product development and financial position and is conducted for the perspective of industry position and competitive advantage. The bibliography cites 9 sources.
Filename: TEIBMswt.wps