ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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How Should RyanAir Develop Future Strategy in A Global Market
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This 47 page paper is the beginning of a dissertation, with literature review and methodology, to examine and determine what the future strategy of the Irish low cost airline RyanAir, the main competitor of EasyJet, should adopt in the global airline industry. The paper examines the background of the airline industry, looking at the general environment and the model follow cost airlines developed by Southwest. The company and its performance is considered and compared with similar companies as well as traditional companies such as British Airways. The paper then looks at the generic types of strategies that could be adopted before outlining a brief methodology for primary research. The bibliography cites 50 sources.
Filename: TERyanglobal.rtf

How Some Competitive Advantages Endure in New Industries
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This 3 page paper looks at Porters ideas on competitive advantages focusing on differentiation and considers whether or ht they are still valid in the modern competitive environment, including the high tech industries. The bibliography cites 3 sources.
Filename: TEcompred.rtf

HOW TEAM COLLABORATION AND EFFECTIVENESS COULD HAVE SAVED ENRON
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This 4-page paper focuses on whether team concepts (such as collaboration and communication) could have helped prevent Enron's 2001 implosion. Bibliography lists 3 sources.
Filename: MTteamenro.rtf

HOW TECHNOLOGY AIDS LOCALIZATION OF GLOBAL BRANDS: A LITERATURE REVIEW
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This 10-page paper provides a literature review to determine how and if technology does help localization of global brands. The paper also points out pros and cons to globalizaion versus local marketing activities. Bibliography lists 20 sources.
Filename: MTtecglo.rtf

How Technology Can Help Organizations Fulfill Ethics Goals
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This 6 page paper examines technology while looking at the ethical organization. Bibliography lists 3 sources.
Filename: SA904eth.rtf

How Technology has Improved the UPS System
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5 pages. The United Parcel Service has seen a dramatic increase in business with the advent of internet technology. This paper describes why and how technology has launched UPS into one of its biggest growth periods in the history of the company. Bibliography lists 8 sources.
Filename: JAupseva.rtf

HOW THE CRM PROGRAM CAN BE IMPLEMENTED IN THE LOW-FARE AIRLINE: EASYJET
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This 10 page paper gives an in-depth evaluation and analysis of easyJet's rise to greatness among the leading low budget aircarriers. Business practices are outlined as well as the implementation of technology and customer service programs. Charts, annual reports, quotes from leading corporate executives, and analysis from Forbes Magazine, Airline Financial News among others. This paper details why easyJet and its owner Stelios have succeeded where others have failed in the airline industry. Bibliography lists 12 sources.
Filename: MBstelios.rtf

How the Dot Com Companies Affect Real Estate in New York
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This 6 page paper takes a look at the real estate industry in New York and how the Internet, and dot com companies, affect the market. Examples of specific sites and businesses are provided. Bibliography lists 6 sources.
Filename: SA045NY.wps

How The Field Of Human Relations Will Impact Families & Organizations In The Year 2001
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6 pages in length. Effective communication represents the cohesive element that binds personal and professional relationships, without which contemporary commerce or future families could not exist. Within the individual focus of human relations – which differs from human resources concern with the total organizational climate – exists the quest for unity so as to provide for a harmonious and productive environment; if the atmosphere reflects more friction than integration, the overall collection of individuals will suffer both as a group and as separate entities. What it comes down to in a phrase for human relations in the twenty-first century is strategic people management. Bibliography lists 4 sources.
Filename: TLC_HR.wps

How the Free Market Has Failed High-Tech Industry
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An 8 page paper discussing the superficial "failure" of the free market concerning activity relative to US technological industries. The free market system has not "failed" those industries, but rather has been prevented from operating within them. The state of the US supercomputer industry provides an example of how protectionist trade policies have stifled competition and served to keep prices within the US artificially high. That we need new industrial policy concerning high-tech is certain. Also certain is that any such new policy needs to allow high-tech industries to operate under market forces. Bibliography lists 8 sources.
Filename: KSIndPol.doc