ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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HOW MANAGERS ADD VALUE
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This 3-page paper demonstrates how managers can add value to an organization. Topics under discussion include employee management and community service. Bibliography lists 4 sources.
Filename: MTmanval.rtf

How Managers Use Information Technology
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A 5 page paper. Managers make dozens of decisions every day. Many of these decisions are made using the information technology that is available to them. The writer first discusses the different roles of the manager, how these roles all require information and how managers use IT to help them in their job functions. Bibliography lists 7 sources.
Filename: PGmgit2.rtf

How Managers Use Power
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This 4 page paper discusses the view that power is the basic force managers use to change organisational realities by getting others to do what they want done. The paper looks at the different forms of power and how they are gained and used in a commercial environment. The bibliography cites 10 sources.
Filename: TEmanpowr.rtf

How Marketers can use Porters Five Forces Model
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This 3 page paper considers how Porters Five Forces model can be of great benefit to marketers and how the application of Whittington’s different schools of thinking; classical, evolutionary, processual and systemic may impact on the way marketing is developed. An example is used to demonstrate the dangers of not using models such as Porters Five Forces when formulating marketing strategy. The bibliography cites 1 source.
Filename: TEp5force.rtf

How Marketing Communications Build Strong Brands
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This 19 page paper examines the importance of communication in building and maintaining brands. The paper begins by examining different forms of communication and the issue of encoding and decoding, the need to identify the target market and the value of segmenting that market. The approaches are then applied to marketing in the consumer environment and then the business environment. The bibliography cites 9 sources.
Filename: TEcombrnd.rtf

How McDonald's Changes With the Times
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This 6 page business paper looks at McDonald's Corporation, how it began and how it reinvents itself all the time. Recent changes and expansion plans are duly noted. Bibliography lists 5 sources.
Filename: SA347McD.rtf

How Mentoring Can Be Used by Human Resource Department
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This 4 page paper looks at the way in which mentoring can be used by a human resource department. The paper looks at the benefits for the company and the employees, including increased skills and motivation as well as the process of mentoring and the different stages of mentoring which could be allowed for in any mentoring programme. The bibliography cites 5 sources.
Filename: TEmenHRM.rtf

How Much Does the Smoker Cost?
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A 5 page paper applying the principles of activity-based costing (ABC) to Wilkerson Smokers, a two-location manufacturer of barbecue smokers. Similar to grills in that they do cook food and use an open fire, the grills are constructed to provide the greatest exposure to wood smoke possible, delivering at the same time an infusion of flavor not possible with standard barbecue grills. Using ABC, management learns that its most profitable model is the one they believed to be least profitable and had considered dropping. Includes 4 tables. Bibliography lists 1 source.
Filename: KSacctABCWilk.rtf

How Much is Human Resource Management Really Changing?
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A 5 page paper discussing whether HR is really changing or only appears to be. Not too many years ago, Human Resources (HR) was the poor relation of the corporate world—it was believed that the existence of individual HR departments was necessary, if only for the record keeping function they performed. As business is increasingly competitive, however, HR is taking on a much more active role in the organization's strategy planning, often while outsourcing much of the administrative work for which they previously were responsible. Bibliography lists 9 sources.
Filename: Hrchang.doc

How NAFTA Can be Expected to Affect the US Trucking Industry
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A 5 page paper discussing the ongoing dispute over allowing Mexican trucks to deliver goods produced in Mexico but shipped to the US for sales and marketing. The US trucking industry is one that has many constraints placed on it. It is relatively stable as long as it remains in equilibrium, for all competitors must operated under the same rules. Allowing Mexican trucks to freely roam the highways of the US can have the effect of upsetting the entire industry. Bibliography lists 6 sources.
Filename: KStruckNAFTA.rtf