ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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How Has Services Marketing Shaped The Concept Of Marketing For Organizations
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This 11 page paper looks at the way in which the marketing of services has impacted on marketing as a whole and how organization use the lessons and models created and enhanced by marketing of services or intangible goods for the marketing of other goods. The bibliography cites 10 sources.
Filename: TEmarkserv.rtf

How Has The Internet Affected Life
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A 4 page paper. In this brief paper, the writer offers highlights of how the technology and the Internet have affected different aspects of life, including daily life, conducting business, social life, life for the disabled. The essay also comments on Medical technology. Bibliography lists 6 sources.
Filename: PGnetlfc.RTF

How Human Resources Departments Can Change
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This 4 page paper gives advice to HR departments using a case study, submitted by a student, as a springboard for discussion. Organization, customer service, and other issues ar addressed. Bibliography lists 4 sources.
Filename: SA318HR .rtf

How Important Suppliers are In the Development Of eBusiness B2B Solutions?
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This 5 page paper considers the B2B eCommerce and looks at how important the suppliers are in the development of ebuisness solution and the advantages of using B2B ecommerce. The bibliography cites 8 sources.
Filename: TEsupB2Bsol.rtf

How Increased Competition from Generic Drugs Has Affected Prices And Returns In The Pharmaceutical Industry
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This 14 page paper examines the way in which prices of branded drugs, and the related profit they create for the pharmaceutical companies, is impacted when patents expire and the branded drugs have to compete with generic products. The paper considers how the law of supply and demand manifests in this market where an increase in supply does result in a reduction of prices and to what extent this occurs. The paper also looks at the US Hatch-Waxman Act which was introduced to decrease the barriers of entry for the generic drugs whilst the patent periods were extended. The bibliography cites 5 sources.
Filename: TEdrugpr.rtf

How International Brand Managers Need To Vary Their Marketing Strategies
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In Different Countries This 4 page paper looks at how and why firm need to vary their marketing when working with international brands. The issue of different culture and markets is used to examine the ways that brand image and marketing may be changed between countries. The bibliography cites 7 sources.
Filename: TEintbrands.rtf

How JIT (Just in Time) Management Saves a Company Money on Warehousing Costs
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This 3 page paper examines one article on a problem with JIT. Then, it goes on to discuss the savings a company might see when implementing this model. Bibliography lists 1 source.
Filename: SA708JIT.rtf

How Johnson & Johnson Survived and Thrived After the Tylenol Scares
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This 5 page paper evaluates a case study on the Johnson & Johnson company and the bad publicity it received during several Tylenol scares. Remedies to resolve the marketing problem are presented. The concept of marketing mix is explored. Bibliography lists 5 sources.
Filename: SA211JaJ .rtf

How Legal Issue, Ethics And Corporate Social Responsibility Impact Management Planning
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This 4 page paper considers how ethics, legal issues and the approach to corporate social responsibility will impact on the way management make decision for an organization with either a focus on the direct and indirect economic performance of the company or the user of a broader stakeholder approach. The bibliography cites 5 sources.
Filename: TECSPlan.rtf

How Managerial Ideologies Structure The Nature & Character Of Work
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3 pages in length. There exist a number of variables when one considers how managerial ideologies structure the nature and character of work. For instance, the differences between gendered conceptions of work demonstrate how one perspective can be completely altered from another; what men understand to be representative of managerial ideologies is not necessarily the same for women. The writer discusses how the nature and character of work is related to managerial ideologies and establishes the fundamental basis for effective productivity and distinguishing application. No additional sources cited.
Filename: Manideol.wps