ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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How Companies Utilize Integrated Marketing Communications and Tracking Marketing Strategy
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This 17 page paper examines how companies can use integrated market to develop and sell products and increase their profits. The paper looks at the theoretical aspects of integrated marketing and goes on to consider real life examples of its application. The paper then considers what is meant by tracking marketing strategy and how it can play a part of an integrated marketing strategy. The bibliography cites 14 sources.
Filename: TEintegrate.rtf

How Consumer Product Companies Work With Sports Brands In Cross-Promotional Advertising
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24 pages in length. Maintaining one's competitive edge while immersed within the local and global marketplace not only takes substance and endurance but also an inherent ability to see beyond tomorrow. Establishing a company's firm grip upon the many variables that are associated with competitiveness is a challenge that most consumer product companies have encountered with a mixture of eagerness, anxiety and anticipation. It is not always an easy venture to maintain one's established position given the consideration of respective infrastructure and labor costs, cultural barriers, as well as monetary fluctuations. The desire to break free of the constraints associated with standard advertising techniques has become all-important to the future of advertising as a whole, which has become quite apparent with the presence of consumer product companies working with sports brands in cross-promotional advertising. Bibliography lists 15 sources.
Filename: TLCBrdAd.rtf

How Contingency Thinking has Contributed the Knowledge of Management and Organisational Design
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This 8 page paper considers how contingency thinking has added to the knowledge regarding management and organisational structures. The paper looks at how the thinking has helped lead to new strategic tools and is reflected in the newer organisational structure models such as flatter more networked structures. The bibliography cites 6 sources.
Filename: TEconthk.rtf

How Corporate Social Responsibility (CSR) Has Been Interpreted By The Retail Sector
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This 6 page paper examines how corporate social responsibility (CSR) has been interpreted by the retail sector by looking at the development and emergence of practices that are in line with CSR in the UK retail industry. The paper uses the examples of Anita Roddick's Body Shop and the supermarket chain Tesco. The bibliography cites 10 sources.
Filename: TEethicstes.rtf

How Corporations can Maintain a Competitive Political Edge Over the Competition
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This 6 page paper looks at why and how corporations can get the edge when it comes to politics. Porter's Five Forces model is discussed. Bibliography lists 9 sources.
Filename: SA417inc.rtf

How Country of Origin Can Affect International Business Success
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This 5 page paper looks at the impact that national factors can have on the potential success of a business in the international environment and the way it may influence potential expansion. The paper discusses general environmental factors, the presence of comparative advantage and the use of Porters Four Facets model to explain the influences. The bibliography cites 20 sources.
Filename: TEsucinter.rtf

How Did Tesco Become The Dominant Supermarket In The UK; A Research Proposal
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This 12 page paper presents a research proposal to assess how the UK supermarket chain achieved and has maintained its’ dominant position held since 1995 when it surpassed Sainsbury. The proposal included background on the supermarket industry in the UK, the background and performance of Tesco and an outline for secondary and primary research. The bibliography cites 7 sources.
Filename: TEtesdom.rtf

How Do Successful Organizations Empower their People?
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This 10 page report discusses how organizations empower their people and the ways in which a worker feels empowered in an organizational context. It is also important to understand that the process of empowerment is successful because of the leadership skills of the person doing the empowering Bibliography lists 7 sources.
Filename: BWmpower.rtf

How Does Direct Marketing Help To Build And Maintain Customer Relationships?
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This 16 page paper looks at the what is meant by direct marketing and how it is used. The benefits are examined, including the way it may help to create a customer relationship, creating increased sale opportunities and greater customisation in the way products or services are offered. The paper uses examples to illustrate the points raised. The bibliography cites 12 sources.
Filename: TEdirectcrm.rtf

How Does Information Technology Enable Business Process Reengineering To Improve A Business Organization?
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16 pages in length. The extent to which Information Technology (IT) has enabled business process reengineering to improve a business organization is both grand and far-reaching; that the fundamental essence of business and its internal/external operations have been transformed by the values of IT speaks to an ever-progressive global industry. As such, the key organizational, strategic, operational and business benefits to be expected include – but are not limited to - team learning/building, TQM and outsourcing. Bibliography lists 12 sources.
Filename: TLCITBizOrg.rtf