ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Height as a Factor in Higher Salaries
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A 7 page paper assessing the value of conducting a study of the relationship between men's height and men's salaries. Numerous studies throughout the decade of the 1990s have establised a direct link between increased height and increased salary, a factor that may well be operational in the continued wage gap between men and women. The paper reviews the literature and provides suggestions for methodology and anticipated results. Bibliography lists 9 sources.
Filename: KStallMen.wps

Heineken (SWOT Analysis)
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This 5 page paper provides a SWOT analysis in paragraph form as well as information about the company. Bibliography lists 3 sources.
Filename: SA919hei.rtf

Heineken's Buckler NA Beer
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A 10 page paper discussing marketing possibilities faced by Heineken in aiding the success of their nonalcoholic beer, Buckler. Heineken's overall goal is to be a European company headquartered in Amsterdam, rather than being a Dutch company that does business in Europe. Buckler has been available in France and Spain as well as the Netherlands since its launch, but Heineken has failed either to take advantage of the much larger markets of Germany and Great Britain, and also has failed to identify Buckler with Heineken. The company is well-respected, and it has taken the stance of throwing out Buckler as a stand-alone brand without benefit of identification with Heineken. The paper recommends that Heineken expand Buckler into Europe's two largest markets and give greater promotional freedom to the operating companies that produce and distribute the formulation. Bibliography lists 1 source.
Filename: Heineke2.doc

Heinz / International Marketing
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This 5 page paper explores the strategies Heinz is using to market ketchup internationally. The company has only recently focused on brand image and consistency in international advertising. The values of this approach are discussed. Bibliography lists 6 sources.
Filename: PGheinz.wps

Heinz; A Strategic Case Study
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This 10 page paper examines the market position of Heinz, looking at the various strengths and weaknesses, the application of strategy and the way in which the company fits into the market place. The writer also looks at potential improvements in strategy and operations. The bibliography cites 8 sources.
Filename: TEheinz2.wps

Helping People to Become Better Leaders
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5 pages. It is said that managers and leaders are two different types of positions within an organization. While one is not necessarily bad and one is good, the fact is they simply focus on different things. This paper will explore what makes a good leader and how an organization can help build their people into becoming leadership quality people. Bibliography lists 5 sources.
Filename: JAleader.rtf

Henry Ford & Automobile Production
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This 8 page paper discusses Ford's implementation of mass production and the effect that change had on both Ford's company and the society. Topics discussed include an overview of Ford's Model A and Model T, Ford's use of an automatic conveyor belt and the assembly line process, dealer franchises and the Ford's increase in wages for the workers in his employ. Bibliography lists 5 sources.
Filename: Fordauto.wps

HENRY FORD AND ENTREPRENEUR
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This 5-page paper explores Henry Ford, the definition of entrepreneurism, and why Ford could be considered an enterpreneur. Bibliography lists 5 sources.
Filename: MThenfor.rtf

Henry Mintzberg & The Five Basic Parts Of The Organization
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This 5 page paper briefly describes Mintzberg's five parts in an organization. The writer then offers an outline of his five coordinating mechanisms. Together they offer the manager a solid place to begin in improving management tasks.
Filename: Mintzberg.wps

Herb Brooks -- An Example of a Transformational Leader
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This 4 page report discusses Herb Brooks, who was the coach of the U.S. Olympics hockey team and the “architect” of the “miracle on ice” at the 1980 Winter Olympics in Lake Placid, New York. That miracle was the triumph of a relatively inexperienced (at least in terms of the “big leagues”) group of college hockey players who took on the mighty hockey team of the Soviet Union . . . and won. Bibliography lists 6 sources.
Filename: BWherbb.rtf