ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Harley-Davidson
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A 5 page paper examining the financial position of this motorcycle maker and including other business factors including customer demographics. Harley-Davidson has been amazingly successful as it has succeeded in exploiting the "hog" image while also gaining the approval of younger and affluent customers. When it was struggling to regain lost market share in the 1980s and 1990s, its first order of business was to recover lost ground and slighted reputation. Currently the company is leading the industry in the superheavyweight classification, and in late 2006 its stock is at an all-time high. Bibliography lists 6 sources.
Filename: KSfinHarley.rtf

Harley-Davidson
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A ten page paper which traces the history and development of the Harley-Davidson Motor Company. The writer looks at the achievements of the company since 1903 and the way in which it has diversified outside the USA. The paper includes a profile of the typical Harley rider and an account of a rare vintage bike which is the only one of its kind outside the USA. Bibliography lists 4 sources.
Filename: JLharley.wps

Harley-Davidson / A Look Back At Marketing Strategies In 1977
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This 10 page paper reviews the Harley Davidson motorcycle company. A brief history of the company is offered, followed by the slump it experienced in the mid-1970s when Japanese manufacturers flooded the American market with their products. Recommendations for actions Harley-Davidson could have taken in the late 1970s are offered. Two tables are provided. No sources cited.
Filename: HDav.wps

Harley-Davidson and Mass Customization
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7 pages. Unfortunately Harley-Davidson Motors does not currently offer one-to-one marketing on mass customization. If they did it would certainly be a high-end item that would bring in hundreds of thousands of dollars more sales. As it is, Harley-Davidson leaves the customization up to the custom shops. Harley-Davidson does offer a catalog with custom items in it so that the buyer can customize his or her own bike, however. Bibliography lists 5 sources.
Filename: JGAhdmas.rtf

Harley-Davidson at 104
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A 6 page paper discussing the operation and financial management of the venerable motorcycle company. At the end of 2005, the company that flirted with bankruptcy only a few years ago currently enjoys a market share of well over 50% and a 16.93% profit margin as it continues to attract younger, affluent customers. Bibliography lists 8 sources.
Filename: KSmgmtHarl2.rtf

Harley-Davidson Case Study
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6 pages. This interesting case study on the Harley Davidson Motor Company includes a comprehensive analysis, key issues raised in light of the analysis, a SWOT analysis, potential strategies for the company and suggestions concerning the market segmentation and targeting. Bibliography lists 6 sources.
Filename: JGAhrlyd.rtf

Harley-Davidson Motor Company
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7 pages in length. This paper takes a thorough look at the Harley-Davidson Motor Company from a micro-economic perspectivie, including its present dominance in the United States market as well as a brief history of the company and other pertinent information. Bibliography lists 5 sources.
Filename: JGAhrley.wps

Harley-Davidson Organizational Strategy
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A 12 page paper that begins with a short introduction to Harley-Davidson, Inc. This is a company that is always involved in re-inventing itself and since the 1980s when it almost folded, the company has made innovative changes in all aspects of their business. They have added value to their products through integration and through exceptional customer service. Corporate/organizational strategies are identified and discussed. Bibliography lists 17 sources.
Filename: PGhrly3.rtf

Harley-Davidson's Strategy
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A 6 page paper. This essay identifies Harley's core competencies and discusses the strategies Harley-Davidson has used to regain and improve their competitive advantage. One of the competencies of this company is the ability to develop passionately loyal customers. Strategies have included moving to single-source suppliers, using technology and introducing new bikes. For the last twenty years, the company has been remarkably responsive to customer desires. Examples are used to demonstrate their competencies and their strategies to maintain a competitive advantage. Bibliography lists 9 sources.
Filename: PGharley.rtf

Harley-Davidson: A Case Study
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7 pages. This case study on the Harley-Davidson Company will concentrate on a potential problem the company faces in future sales. The problem will be identified, and options or solutions discussed. Affordability and/or resources will be considered as the best option to overcome the potential roadblock is studied. Supporting data will be used along with outside resources in order to bring the case up to date. The summary/conclusion will be based on all of the above. Bibliography lists five sources.
Filename: JGAharsn.wps