ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

Guns and Special Interest Lobbies
[ send me this essay ]
A 4 page review of a fictional case study involving a public relations specialist and a small arms industry association that wishes to fund a special interest group to lobby for protection of Americans right to bear arms. The author examines the ethics of such an arrangement and answers the question of whether she would be willing to take the job. Bibliography lists 2 sources.
Filename: PPgunLby.rtf

H&M
[ send me this essay ]
This 9 page paper examines the Swedish discount fashion store which sells high fashion; Hennes and Mauritz which operates as H&M. The paper gives a brief history of the company and looks at how and why the company may be argued as a leader in innovation. The paper looks at theory and examples of innovation including the partnerships with designers such as Stella McCartney and Karl Lagerfeld and Viktor & Rolf. The paper ends with a discussion on why it was necessary for H&M to innovate. The bibliography cites 9 sources.
Filename: TEHandMin.rtf

H&M Analysis
[ send me this essay ]
This 3 page paper is a brief examination of Hennes and Mauritz also known as H&M. The paper conducts a SWOT analysis to look a the companies strengths, weaknesses opportunities and threats, the paper also considers Porters Five Forces and identifies the companies core competences and existing strategies.
Filename: TEHandMsw.rtf

H&M Hennes & Mauritz Ab - Analysis
[ send me this essay ]
A 9 page paper. H&M is a retail apparel company from Sweden. The essay begins with a brief history of the company, its current size and operational strategies, and a description of what the company does, with an emphasis on innovation. The writer discusses H&M's chief competitor who recently moved ahead of H&M and what the company is doing in response. Drucker's sources of innovation, Porter's generic strategies and Ansoff's Matrix are all mentioned in terms of H&M's strategies. 1 Table is included. Bibliography lists 12 sources.
Filename: PGhandm.rtf

H.E.B.: COST-BENEFIT ANALYSIS OF LOGISTICS
[ send me this essay ]
This 4-page paper focuses on cost-benefit analysis, using an article written about the H.E. Butts Grocery Store chain. The paper analyzes how HEB uses CBA and then applies CBA to the logistics/transportation industry. Bibliography lists 1 source.
Filename: MThebcba.rtf

Haagen-Dazs Marketing Analysis
[ send me this essay ]
An 8 page paper. While most ice cream companies market their product to children, Haagen-Dazs has always targeted the adult market. As one writer said: "Haagen-Dazs transformed a stagnant and declining market dominated by established brands with little or no interest in innovation by extending the appeal of a product that was once just a children's treat to become an adult indulgence." This essay provides a short background discussion of the company, including the recent sale to Nestle. The essay includes discussions about Haagen-Dazs use of the 4Ps, market segmentation, competitive advantage and innovative marketing techniques. Bibliography lists 11 sources.
Filename: PGhaadaz.rtf

Hagel & Armstrong's "Net Gain"
[ send me this essay ]
8 pages in length. The Internet has truly transformed the manner by which business is conducted in the twenty-first century. The extent to which the online presence has provided unprecedented opportunities of economic growth for commerce is both grand and far-reaching; that organizations must understand how to cultivate a strong presence amidst this fast-growing vista of prosperity speaks to the authors' persuasive argument for virtual communities in order to secure customer loyalty and the most economic benefits possible. Bibliography lists 2 sources.
Filename: TLCNetGain.rtf

Hagel & Armstrong/ "Net.Gain"
[ send me this essay ]
A 5 page essay that analyzes "Net.Gain" by John Hagel and Arthur Armstrong, in which the authors predict that online virtual "communities" will develop that will constitute the wave of the future in regards to marketing. This text is briefly compared to Alan Raedels' text on value-focused supply management and James Lewis' book on project planning. Bibliography lists 4 sources.
Filename: khhagarm.wps

Hair Extensions
[ send me this essay ]
This 3 page paper looks at two types of hair extensions; individual attachment and wefts and considers the advantages and disadvantages of each in a logical order. The bibliography cites 2 sources.
Filename: TEhairext.rtf

Hall & Stamp's Meaningful Marketing
[ send me this essay ]
This 6 page paper evaluates this book that takes a unique approach to marketing. The review applauds the book for its authenticity and solid research. No additional sources cited.
Filename: SA422HaS.rtf