ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Guarding the Flank in a Price War
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A 5 page paper answering specific questions about a price war among grocery chains in Quebec in 1983. The price war came about as a result of a marketing research effort, and taught as many lessons about the usefulness of marketing theory in real-world application as it did Steinberg’s ability to affect the local grocery market in a short time. No sources listed.
Filename: KSeconPriceWar.rtf

Guayaki Sustainable Rainforest Products
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This 28 page paper examines the California company Guayaki Sustainable Rainforest Products, the major supplier of the beverage yerba mate in the US and Canada, a beverage that is able to compete with coffee and tea as well as energy drinks. The paper looks at the company background, history and business model, assesses current and future competitors, identifies potential future markets and then performs a SWOT analysis discussing the strengths, weaknesses, opportunities and threats that the company faces. The paper entered a conclusion and considers the potential international job opportunities with the company. The bibliography cites 8 sources.
Filename: TEyarbamate.rtf

Gucci
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This 43 page paper is an in-depth examination of the Gucci group. The paper begins with the history of the company under the guidance of Guccio Gucci and the way it developed after his death in 1953. The paper looks at the fall of the company and its recovery under Dominico De Sole and Tom Ford. The paper then examines the current position of the company, including the strategic alliance with PPR and the strategies that have been used by the company. This includes how it markets its products, the product mix using the BCG matrix, the role of acquisition and finally a financial analysis to ascertain the impact that the strategies of the last few years had had on the company’s performance. The bibliography cites 41 sources.
Filename: TEgucci1.rtf

GUCCI: The Naked Truth Or Just In Fashion?
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This 34 page paper examines the use of nudity in advertising, looking at why there is an increase in nudity in marketing, considers the reasons behind the increase and look at how it reflects on society and impacts on it. The paper uses the case of Gucci to examine these phenomena and uses this to discuss whether it is right or wrong to use nudity. The paper includes 4 small illustrations of Gucci advertisements that are used in the paper. The bibliography cites 27 sources.
Filename: TEnudgucci1.rtf

Gucci; Marketing Success
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This success or failure of a company is not only due to the products, it is also reliant on the marketing. This 20 page paper examines the well known company Gucci and the way the company has marketed its’ goods, including some failures, to reach the current successful position of a brand with an exclusive image. The bibliography cites 14 sources.
Filename: TEGciMrk.rtf

Guest Service Management and Customer Satisfaction
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This 3 page paper looks at how or why go services management is important in attaining customer satisfaction. The paper starts by discussing what is meant by Guest service management, looks at why it is important and compares customer satisfaction with intangible and tangible goods. The paper then considers the way in which satisfaction can be measured. The bibliography cites 5 sources.
Filename: TEguestser.rtf

Guest's HRM Model
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This 6 page paper looks at Guests model of HRM where there are four main outcomes; strategic integration, high employee commitment to the organisation, high workforce flexibility and adaptability and a high quality workforce. The paper applies this model to the well known fast food chain McDonalds. The bibliography cotes 2 sources.
Filename: TEguest.rtf

Guidelines for Hiring the Physically Handicapped
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Guidelines for Hiring the Physically Handicapped: This 6-page essay examines the issues relevant to a supervisor/ manager’s role when interviewing (and ultimately hiring) a physically handicapped individual. Additionally, what can/ should be done to facilitate his interview process under current federal statutes, and what should be done to augment his transition into his new workplace surroundings is also detailed. Bibliography lists 4 sources. SNHypoth.doc
Filename: SNHypoth.doc

Gulf Oil Case Study
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This 5 page paper examines a case study provided by the student concerning a take over attempt of Gulf Oil. The paper examines why the attempt is being made and how Gulf can demand $70 a share for the takeover bids when the trading price is only $43. The bibliography cites 2 sources.
Filename: TEgulfoil.rtf

GULFSTREAM - ARTICLE REVIEW
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This 4-page paper analyzes the article "Gulfstream Relies on International Supply Chains to Deliver World Class Aircraft," and discusses topics such as plant locations, infrastructure and logistics and just-in-time methods. Bibliography lists 3 sources.
Filename: MTgulfarti.rtf