ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Glimpsing Into the Future of Operations and Production Management
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A 10 page paper discussing current trends in operations and production management with emphasis on those trends expected to pave the way to the future. The paper discusses contract manufacturing, the effects of globalization and industry efforts to standardize such functions as materials handling, as the largest auto makers are now doing. The paper concludes that operations and production managers will fill increasingly visible roles in organizational strategy. Bibliography lists 10 sources.
Filename: KSprodMgmt.wps

Global Account Management
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This 5 page paper looks at global account management according to information submitted by a student. The pitfalls of global accounts are discussed. Bibliography lists 1 source.
Filename: SA242pit.rtf

Global and Domestic Marketing
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This 7 page paper will look at political, cultural and technological factors and how they impact marketing decisions.
Filename: HVGlobal.rtf

Global And Domestic Security Management
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A 15 page paper that presents a study proposal. The paper includes: a statement of the problem, the significance of the problem, purpose of the study, literature review, research questions and methodology. The problem is that security classes are not included in all organizational leadership programs and this kind of class should be included because managers at all levels are being asked to be responsible for security. The literature review presented provides the justification for including such a course. September 11, 2001, combined with hundreds of terrorist attacks across the world have taught us that certain fanatics will stop at nothing to kill and destroy. Companies and organizations face threats today that are new and more complex. Examples of how some companies responded in terms of security upgrades are included. Bibliography lists 25 sources.
Filename: PGsecur.rtf

Global and Multi-Country Strategies
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This 4 page paper looks at three different products; a personal computer, a washing machine and an online MBA degree and discusses whether a multi-national company should adopt a global or a multi-country strategy for each of these products. The bibliography cites 4 sources.
Filename: TEmulwash.rtf

Global Applications in Salesmanship
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A 6 page paper discussing the ways that the basic principles of salesmanship extend to international markets even though individual salespeople need to accommodate local culture and custom. The paper uses cultural differences in Germany as example, with reference to several Asian nations. Successful global salesmanship depends not only on the individual, but also on corporate behavior, regional acceptance and the organization's ability to "think globally, act locally." Bibliography lists 8 sources.
Filename: KSmktgGloSales.rtf

GLOBAL AUTOMOTIVE INDUSTRY
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This paper examines the automotive industry and international status. Examined in the essay include the top multinational automotive manufacturers, trends and what the future will be for this industry. Bibliography lists 6 sources.
Filename: MTgloaut.rtf

Global Beer; A Case Study in International Trade
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This 16 page paper consider the Case of Global Beer, a company that wish to enter the Japanese marketplace. The paper considers the cultural differences they may face, the various entrance options that they have, such as franchising, direct exporting, the use of a trading company and management contracts. The paper ends with a recommendation of the best methodology for this company, accompanied by an explanation of the logical reasons behind the recombination. The bibliography cites 16 sources.
Filename: TEglobalb.wps

Global Branding
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A 7 page paper. Global branding means creating a position for a brand on a global level. It is an undertaking that requires careful research and large investments but it can pay off handsomely. This paper discusses branding, in general, and then discusses global branding. Both the advantages and disadvantages of global branding are presented. Examples are included. Bibliography lists 11 sources.
Filename: PGglbr.wps

Global Branding And Global Brands
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An 8 page paper that begins with a discussion about brands and branding and the importance of branding. The essay then reports the most recognized brands and the top global brands, according to different reports. One report includes a comparison of the top brands in different geographic regions. Another study reports top brands in terms of brand value. Brands are identified. 1 Table included. Bibliography lists 9 sources.
Filename: PGbrdng.rtf