ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Gap Analysis: Global Communications
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A 6 page paper providing a gap analysis for a fictional company that has determined to move much of its technical staff overseas. The company has a great opportunity before it to actively demonstrate to all employees that it truly cares about them and their futures. While this demonstration is important for departing employees and the communities in which Global operates, it is equally important for those remaining in the employ of Global Communications. Bibliography lists 6 sources.
Filename: KSmgGloComGap4.rtf

Gap Analysis: Global Communications
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An 11 page paper discussing options available to Global Communications, a company planning to offshore much of its customer service function. The company has come to understand that it is no longer effective in its industry operating as it has in the past. It has determined that it should divide its operations and move a significant portion to sites in Ireland and India, where it can gain greater technical expertise for direct customer questions at total costs lower than what is currently required to provide less service to customers. The problem lies in how the company should deal with its employees, some of whom will remain with the company and others who will be terminated. The paper examines alternatives available to the company to recommend an approach that combines several available alternatives. Bibliography lists 6 sources.
Filename: KSmgmtGloComGap.rtf

GAP Inc Analysis And Marketing Plan
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A 20 page paper that presents an analysis of Gap Inc. Subheadings include a brief overview of the history of the company, including a timeline of major events, and its present status and discussion of recent problems, a description of the three brands; selected fiscal data; discussion of the industry and competitors; customer analysis; competitor analysis; company analysis; GE matrix analysis, SWOT analysis; and a marketing plan that includes all the typical components of price, suppliers, promotion, positioning, pricing, distribution and more. 1 illustration included. Data included. Bibliography lists 17 sources.
Filename: PGgapanl.rtf

Gap Inc. Case Study
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This 7 page paper is based in a case study supplied by the student. The paper examines Gap Inc and its’ four brands; Gap, Banana Republic, Old Navy and Forth and Towne. The paper examines the way the brands are differentiated in terms of positioning and target market and assesses whether it was due to cannibalization that the Gap brand has seen as decline or if there are other explanation. The bibliography cites 3 sources.
Filename: TEgapcase.rtf

Gap Inc. Under Ceo Pressler
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A 5 page paper that discusses Gap, in general, and its failures for many years. The focus is on Pressler but comments about Drexler and the company itself are included. Bibliography lists 3 sources.
Filename: PGgapp.RTF

Gap Inc.; Marketing in the UK
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This 18 page paper looks at the marketing of Gap Inc. in the UK. The paper looks at Gap, its marketing and positioning as well as target market, the paper also considers the activities and position of two main competitors, Next PLC and Benetton, and also at the macro environment influencing the clothing industry in the UK. The bibliography cites 23 sources.
Filename: TEgap003.rtf

Gap’s Position in 2005
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A 12 page paper discussing Gap’s present position for the purpose of determining whether Gap’s stock is a good investment at present. Investors are bemoaning Gap’s decline in stock price, but industry analysts urge patience. The company suffered a setback of much the same kind in the early 1990s, and Gap appears to be in the same type of position now. All indications are that the company will grow in the future, and with attention toward sustainability and maximization of wealth within the bounds of corporate social responsibility (CSR). After projecting three years into the future for both income statements and balance sheet, and assessing the stock through CAPM (capital asset pricing model) and DCF (discounted cash flow) methods, the recommendation is that investors purchase the stock at any time in the present environment. Bibliography lists 11 sources.
Filename: KSmgmtGap05.rtf

GAP: Where Paul Pressler Went Wrong and Advice for the New CEO
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This 4 page paper looks at the reasons why Gap lost business and faced difficulties when Paul Pressler took over as CEO. The reasons behind the failures are examined and advice is given to the new CEO. The bibliography cites 3 sources.
Filename: TEgappres.rtf

Gardener's Eden
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A 5 page paper discussing some of the reasons for the mail-order and import company's success. Gardener's Eden was founded in 1979, sold to Williams-Sonoma in 1983, and then sold to Brookstone, Inc. in 1999. Williams-Sonoma has only minimal Internet exposure, preferring to use its limited Internet exposure to offer catalogs by mail to new customers. Brookstone already makes its products available for sale on the Internet and provides new avenues for Gardener's Eden previously unavailable to them. The company maintains its upper-end niche of providing high-quality imported and domestic products with a focus on recreational and artistic, rather than utilitarian, gardening. Bibliography lists 7 sources. KS-GEden.wps
Filename: KS-GEden.wps

GARFUNKEL’S AND UK RESTAURANTS
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This 9-page paper presents information about Garfunkels restaurants in the United Kingdom and an overview of the UK restaurant sector in general. Topics under discussion include financials (for Garfunkels and its parent group, The Restaurant Group plc), as well as SWOT, PEST and Porter's Five Forces analysis. Bibliography lists 10 sources.
Filename: MTgarfun.rtf