ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Frigidaire and the Front-Loader Dilemma
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This 4 page paper considers Frigidaire's problems and issues with its attempted launch of a front-loading washing machine. It uses a case study to determine what recommendations the Marketing Manager could make to the company with regard to this product. Bibliography lists 3 sources.
Filename: HVCSFrig.rtf

Frigidaire Case Study
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This 3 page paper discusses what Frigidaire should do in regard to their front-loading washing machine, which they introduced several years ago with little success. The paper considers the problem from a marketing viewpoint. Bibliography lists 3 sources.
Filename: HVFriRev.rtf

Frigidaire Case Study
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This 6 page paper is based on a case study provided by the student. In 1996, Frigidaire introduced a new front-loading washing machine, the only real innovation in the industry in many years. Sales were more than 30 percent below projections. The essay provides a brief background, problem statement and analysis, key facts in the case, alternative solutions, recommended solution and implementation using the 4 Ps marketing mix. Bibliography lists 1 source.
Filename: PGfrig.rtf

Frigidaire Front Loading Machine Positioning
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This 2.5 page paper continues the case study of Frigidaire's new front-loading washing machine. The essay begins with an overview of market segmentation and an outline of market research the company has that segments the market. The writer then recommends positioning strategies for marketing this new machine. Bibliography lists 1 sources.
Filename: PGfrigi2.rtf

Frito Lay Financial Standing
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An 11 page paper discussing Frito Lay’s financial position. No $27 billion company is going to fold because it underperforms its industry for a time, but Pepsico needs to analyze its positions in its various industries to determine the origin of the drain on the overall parent company. Many companies have coasted on the success of one division while all the others were stagnating or worse, providing solid examples of the lack of wisdom in allowing such a situation to continue. The company’s overall sales are up and its stock price is stable. Now is a good time to realign debt structure and increase efficiency in order to increase profitability. Bibliography lists 6 sources.
Filename: KSfritoLayfin.rtf

Frito-Lay and the Sun Chip Multigrain Snack
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This 14 page paper is based on a case study supplied by the student. The paper outlines the development of the multigrain snack called Sun Chips by Frito-Lay and the issues when deciding if this product should come to market. The paper carries out a SWOT analysis to look at strengths, weaknesses, opportunities and threats of this new product and then at the marketing of the product before determining of this launch should go ahead. The paper also suggests a marketing campaign that can be used. The bibliography cites two sources.
Filename: TEfritol.rtf

Frog Boiling at OptiMotors Industries
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A 9 page paper discussing the ethics case of OptiMotors, whose new sales manager insists on entertaining customers at a strip club and then excluding the company's women salespeople. A separate PowerPoint® presentation is available. Bibliography lists 7 sources.
Filename: KSbusEthOptiM.rtf

From Chemical Engineering to Education
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A 3 page paper discussing the process of reaching a decision to make an early-life career change. The chemical engineer had a six-figure salary but worked too many hours to maintain an effective family life. He relays the process of arriving at the decision to change to education so that he could be an involved husband and father rather than an absentee. No sources listed.
Filename: KSMdecide.wps

From Competitive Advantage To Corporate Strategy - Review
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This 8 page paper reviews the entitle essay by Michael Porter, published in 1987. The greater portion of the paper provides a synopsis of the highlights of Porter's ideas. Porter's essay focuses on corporate strategy for diversified companies and includes the three essential tests executives need to consider before deciding to acquire a company or to begin a new company. Porter explains why so many companies failed in the 1980s. The next section is this writer's analysis of the article followed by a conclusion. Bibliography lists 3 sources.
Filename: PGprcm.rtf

Frustration and Burnout in the Workplace
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This 6 page paper reviews an article that examines the casual factors of frustration and subsequent burnout in the workplace. The study looks at 141 social workers and finds a major cause of frustration are rules and paper work that impact on clients rather than factors that have a personal impact. The article is summarized and then critiqued. The bibliography cites 3 sources.
Filename: TEfrustrat.rtf