ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Formulating and Assessing Strategy at Starbucks
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An 11 page paper discussing establishing and evaluating strategy at Starbucks. Starbucks' long term objective is to become the global leader in its industry. Three choices available to it that can help the company reach and maintain its primary objective is to address the issue at the firm and business levels, and to continue to practice corporate social responsibility (CSR). The paper discusses critical success factors and various measures that can be used to assess Starbucks' progress toward its primary long term objective. Bibliography lists 7 sources.
Filename: KSstratStarbucks.rtf

Formulating and Implementing Strategy
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This 4 page paper explored the way in which formulation and implementation of strategy has been seen by different strategy models. The paper demonstrates how the strategy process initially separated these two aspects strategy were separated and with newer models and the evolution of strategic thought, they are coming together in a merged holistic manner. The bibliography cites 9 sources.
Filename: TEformstrat.rtf

Formulating Recruitment Policy; A Reflective Learning Document
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This 17 page paper look at the various theories and ideas concerning recruitment, how it should take place the different options ad benefits in order to formulate a recruitment policy and the associated documentation. The bibliography cites 17 sources.
Filename: TEreflerrec.rtf

Formulating Strategy
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This 5 page paper looks at the question "I s Strategy predominantly determined by the firm, or, the industry in which the Firm operates?". The paper looks at the different determinants of strategy form external forces and the environment, including the use of tools such as Porters Five Forces model, the way past performance will impact potential choices and the importance of access to current or future resources. The bibliography cotes 3 sources.
Filename: TEstratform.rtf

Formulating Strategy
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The success of any company is dependant on the way they plan and develop strategy., This 8 page paper considers the process of strategy development and the stages that need to be undertaken. The paper considers this in relation to an example company; Airfoil Technologies International, and the stages they will need to complete to plan a successful expansion into Asia. The theory may be applied to other many other scenarios where a company needs to formulate a strategy. The bibliography cites 5 sources.
Filename: TEformstr.rtf

Formulating Strategy at Aramark
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A 15 page paper focused on formulating strategy for a segment of this company's diverse business. Overall, ARAMARK's corporate strategy is well-defined, but the emerging growth in the need for cleanroom operations in growing numbers of disciplines is one the company needs to closely examine as a substantial contributor to growth in the future. The paper analyzes the company and industry in terms of Porter's Five Forces and VRIO analysis, and examines the area of Research Triangle Park, North Carolina as a possible expansion site for cleanroom and other uniform processing. RTP has a favorable work environment and is surrounded by three major research universities, teaching hospitals and a veterinary school. In addition, RTP has been called the "silicon valley of the East" and is home to much current research in biological semiconductor construction. Bibliography lists 15 sources.
Filename: KSAramark.wps

FORMULATING TARGET MARKET STRATEGY
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This 4-page paper describes target market selection for a generic brand detergent sold in grocery stores.
Filename: MTtargetma.rtf

Formulation and Implementation of Strategy
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This 5 page paper considers the theoretical differences between formulation and implementation of strategy. The paper looks at the traditional separation, typified by the classical linear approach, and the more modern adaptive models, as seen in emergent strategies and argues that these may be complimentary approaches as well as conflicting approaches. The bibliography cites 9 sources.
Filename: TEformstr1.rtf

Formulation of Business Research
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This 5 page paper looks at the problems that may be faced by the business researcher and how they may be overcome. Problems discussed include reliability, validity, objectivity, causality and bias. The bibliography cites 4 sources.
Filename: TEbusres.wps

Forte Hotels, Branding, and Possible Future Markets
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This 12 page report discusses the United Kingdom’s hotel chain known as the Forte Hotels Group. The Forte Hotel Group includes Le Meridien, Trusthouse, Posthouse and Heritage hotels around the world and is the United Kingdom’s leading hotel group with 300 properties representing 30,000 rooms. The company employs approximately 47,000 people throughout the world (forte-hotels.com). Sixteen of the hotels are in London alone. In fact, Forte’s Trusthouse properties alone number over 200 hotels in Britain. The hotel industry is a notoriously troublesome realm in which to truly prosper requires the establishment of a clear identity. “Branding” has proven itself, time and again, to be an important component in the overall marketing mix of the “hospitality” industry. Bibliography lists 7 sources.
Filename: BWforte.wps