ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Food Lion LLC - Marketing Analysis
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A 10 page paper. This essay begins with an overview of the company, its parent company, the mission statement and how the company works to achieve their vision. The focus of the essay is on the marketing strategies of the company and includes a description of Porter's competitive analysis. Food Lion LLC, with its three different store banners, follows specific strategies, which are discussed and explained. Bibliography lists 13 sources.
Filename: PGfdlon.RTF

FOOD OPERATIONS AND BEVERAGE IMPORTANCE
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This 4-page paper covers the importance of beverages in food operations for boosting the bottom line and helping sales. Bibliography lists 3 sources.
Filename: MTfoodbeve.rtf

Food Product Development
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A 5 page paper discussing whether product development in food companies needs to be different than in other industries. Studies indicate that most product development should be targeted toward the development of totally new products, but changes in consumer lifestyle also need to be considered. This suggests that product development needs to be an ongoing affair, at least from the standpoint of staying in touch with those ultimately purchasing the product. Food companies do indeed need to take approaches that differ from those of other industries, and they must ensure that they offer products relevant not only to consumer tastes, but also to the way consumers' lives continue to change. Bibliography lists 7 sources.
Filename: KSfoodPrDev.wps

FOOT-PROPELLED AND MOTORIZED SCOOTERS AND GERMANY
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This 11-page paper describes the possibility of producing and selling kick scooters in Germany. Discussions include the business culture of Germany, demographics, marketing techniques and brand positioning. Bibliography lists 8 sources.
Filename: MTscoger.rtf

Footing the Bill in Cyberspace - E-Commerce Payment Options
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A 20 page paper that looks at the various payment options that presently exist in the world of e-commerce. Payment options discussed are online credit card transactions, digital cash, online checks, and smart card technology. The features and benefits of each of these options are examined and the privacy and security concerns surrounding each are discussed. Bibliography lists 12 sources.
Filename: LCecash.rtf

Footwear Fashions & Advertising
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Approximately 4 pages in length. Paper analyzes contemporary (mid-1990's) trends in footwear based upon advertisements promoting designer brands. Excellent for those studying advertising as well as fashion and various other areas of marketing. No Bibliography.
Filename: Fashnshs.wps

Force Field Analysis
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12 pages in length. Force field analysis is an effective technique which can be used to analyze the problems with teamwork and teambuilding in large organizations. With this method a plan of action can then be developed. This paper analyzes the technique in order to resolve such problems based on the force field analysis. Bibliography lists 13 sources.
Filename: JGAfield.wps

Force Field Analysis/A Decision Making Tool
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A 3 page research paper that offers a brief explanation of Force Field Analysis as a decision-making model and practical business tool. Bibliography lists 3 sources.
Filename: khffa.rtf

Forcing Change in Chinese Manufacturing Sweatshop Conditions
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A 6 page paper discussing alternatives for effecting change in Chinese manufacturing practice. The paper discusses three alternatives: international pressure from the WTO; Congressional import embargoes; and pressure from US retailers selling Chinese-made goods. Pressure from the WTO should be undertaken, but only as a long-term plan for improvement. Because China now is a member of the WTO, the US is prohibited by GATT 1994 Articles XI and XIII from imposing discriminatory prohibitions of Chinese goods into US markets. Consumer boycotts of large companies selling Chinese-made goods, however, is an effective measure that can have the most immediate results. Companies such as Gap, Nike and Toys “R” Us have come under such consumer pressure that they now police the contract manufacturers they use to ensure that the goods that they sell do not originate in Asian sweatshops. Bibliography lists 4 sources.
Filename: KSintlBusSweatBoy.rtf

Ford and Firestone Tires
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A 6 page paper discussing the issue of Firestone tires and their ability to make Ford Explorers roll over following a blowout. In 4 hot-weather US states and in 4 other hot-weather nations, Ford Explorers have been rolling in ways designers never intended. Firestone has recalled 6.5 million tires and Ford is authorizing replacement of any tires consumers want replaced, but none of these measures will satisfy the families of those who have lost their lives. The two companies have been partners for more than a century, but each has been reduced to pointing fingers at the other. IT systems likely will provide the truth, in that specific tires can be tied to specific vehicles and Ford has required suppliers to maintain such information for nearly two decades. Bibliography lists 7 sources.
Filename: KSFordFire.wps