ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Firestone's Tire Recall
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An Ethical Perspective: A 5 page paper discussing the Ford and Firestone fiasco in terms of the ethical theory of Kant and Mill. Kantian philosophy holds intent more noteworthy than outcome; Mill's utilitarianism calls for choices that yield the "greatest good." Firestone's actions cannot be considered ethical within the framework of either of these philosophers. Bibliography lists 4 sources.
Filename: KSFordFireEth.wps

FIRST CENTRAL BANK OF RIVER CITY
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This 4-page paper examines the legal and ethical issues of unionization as it pertains to this particular case study, the First Central Bank of River City. The paper discusses the legal and ethical aspects and determines how the bank's management could have handled things better.
Filename: MTfircen.rtf

First Central Bank Of River City - Harvard Case Study
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An 8 page paper that discusses the legal and ethical issues of this case. The issue is the union attempting to organize employees of the bank. Actions are used as evidence for the legal and ethical issues. Bibliography lists 4 sources.
Filename: PGbnkhvd.rtf

First Central Bank of River City: Case Study Analysis
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This 18 page paper examines a case study submitted by a student. Ethical and legal implications of this case that focuses on a bank where unionization is imminent is discussed. Specific federal laws and case law is cited. Various legal and ethical theories are discussed as well. Bibliography lists 5 sources.
Filename: SA534un.rtf

First Choice Holidays; IT Strategy and SWOT Analysis
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This 5 page paper looks at the travel company First Choice Holidays PLC, discusses the IT strategy and then performs a SWOT analysis to examine the strengths weaknesses, opportunities and threats. The bibliography cites 5 sources.
Filename: TEfirstCh.rtf

First Solar Inc.
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This 14 page paper examines the company First Solar Inc. a manufacturer of high performance thin film photovoltaic (PV) modules. The paper gives a background to the industry, looks at the nature of the product, the market, the production process, the structure of the industry and pricing strategies, government influences and the impact the business environment, the notation of the firm, and the entrepreneur inability of the managers. The bibliography cites 8 sources.
Filename: TEfirstsolar.rtf

Fishman: "The Wal-Mart Effect"
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This 4 page paper discusses Charles Fishman's book "The Wal-Mart Effect" and argues that the "Wal-Mart effect" is a good example of the law of unintended consequences. Bibliography lists 1 source.
Filename: HVFshWal.rtf

Fitness and Body Building; Product Placement, Branding and General Marketing
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This 5 page paper looks at the fitness and Body Building industry in the US and considers issues such as product placement, naming rights, brand names and product endorsements. The paper uses real world examples t illustrate the points raised. The bibliography cites 7 sources.
Filename: TEfitbod.rtf

Five Leadership Styles
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This 3 page paper explains four leadership styles and comments on another. The four explained are The Great Man Theory, Democratic, Autocratic, Laissez-Faire, and situational. The writer comments on the leader who must fill multiple functions. Bibliography lists 8 sources.
Filename: PGldr9.rtf

Five-Year Marketing Plan: Home Depot Inc.
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This 16 page paper presents a marketing plan for the named company. Home Depot Inc. is the largest home improvement chain in the world and the second largest retailer (after Wal-Mart) in the United States. The company has historically offered a vast array of home and garden improvement products at the lowest cost possible with the best customer service. In recent years, its customer service has declined dramatically. This paper presents a market analysis that includes a company profile, industry analysis, analysis of the competition, a SWOT analysis of the company, mission, financial and nonfinancial goals, target markets, customer analysis, expanded services, marketing mix (4Ps), selected financial data, and a marketing plan with five-year financial projections and the five-year implementation plan. 3 Tables are included. Bibliography lists 15 sources.
Filename: PGhmdpo.rtf